There are many ways to market on Facebook, one of which is through Facebook Groups. There is no upper limit to the number of people in a Facebook group, so you can imagine how much impact promoting in a group can have. So how to use Facebook groups for promotion, you can start from the following three points.
The first point is high-quality groups.Many companies promote through Facebook groups, and most of them adopt the mode of spreading the net widely. No matter which group, they will add their own information, and then directly send various advertisements, which takes a lot of manpower and time, but the effect is not ideal. This happens because no suitable target group has been found. For example, sending table tennis-related information in a group of football fans will definitely have very limited effects, and may even be kicked out of the group by the group administrator. Therefore, before starting promotion, we should first select a high-quality group that contains potential customers of the company, so as to achieve the best promotion effect.
Enterprises can search groups by product keywords, and consider which groups potential customers may be in from multiple perspectives, so as to join high-quality groups. For example, a ceramic tile manufacturing company can find some construction industry groups or ceramic tile market groups, which may contain potential customers of the company.
Second, advertising should pay attention.
When posting an ad on a Facebook group, you should avoid direct adverts as this may offend people. Enterprises can integrate product information into it by publishing soft articles, or share product-related stories. Need to start from the customer's point of view, so as to attract the attention of others. For example, the information released by a football product company on the fan group used the hot spot of youth football to cut in and successfully attracted the attention of fans. On this basis, product information is inserted, so that the brand is implanted in the minds of potential customers to achieve the purpose of promotion. Another thing to note is that the residential IP address of the
Yilu proxy that you log in with your account, and the overseas residential IP you use are all marked with countries and regions. Some groups will have certain regional characteristics. At this time, you need to It is a taboo to use your residential IP address to analyze group members, and this needs everyone's attention.
The third point is to do comment marketing.
If you comment on a post in a Facebook group, your comment will be pushed to everyone who has commented, which greatly increases your exposure. This is where it differs from other platforms. Also, based on observations, such pushes are very effective and many people want to engage in the second thread. If the post has already been commented on, and the company comments again, these people will receive your comment message, so the spread effect is very good. Enterprises can make full use of this method to leave product information and quickly achieve the purpose of promotion.
In addition, foreign trade companies can use the comment function of the Facebook proxy group for marketing. For example, you can add pictures or videos to your comments, which will make your comments more attractive and improve your marketing effectiveness. However, remember, don't just ask for more without refinement. The best results can only be obtained if you really do it seriously. If you can stick to it, I believe the effect will get better and better. As for some other Facebook marketing methods, I will slowly share them with you in the future.