Brand protection relates to the course of safeguarding and defending your brand against any potential dangers that could blemish your business. As a matter of fact, brand creation is lasting and high priced. Themore powerful and more gainful your brand is, the more likely it is that malicious party will exploit it to undermine and blemish your company’s fruits inevitably. Here are some of the possible consequences ofmalicious brand exploitation.
Brand fame and client trust
For instance, as someone buys a Chanel bag, they are not only purchasing a practical bag – but also paying for a lifestyle, and a promise of quality. When clients engage in poor-quality counterfeits, bothclient trust brand fame of the mentioned brand will be depreciated irreversibly.
Drop in sales
Under the circumstance of holding the unchanging standards of marketing activity investments accompanied by beneficial business campaign from all aspects, if you have lately experienced a rapid decline insales. It means you may have encountered brand theft.