Today we will talk about a successful Facebook marketing case, LOZ, which is a toy company that produces and sells small building blocks. After a year of Facebook marketing, LOZ has more than 20,000 fans, and has successfully opened up markets through Facebook, attracting small building block enthusiasts from all over the world, and bringing continuous orders.

Between February 7 and March 6, 2017, users viewed 890 times, a year-on-year increase of 37%. The homepage received 1182 likes, an increase of 956% year-on-year. The number of people covered was 46,477, a year-on-year increase of 68%. There were 14,359 post-interactions, up 25% year-over-year. The message response rate is 100%, and the number of inquiries has also increased significantly. Many customers will directly inquire about prices and purchase methods. Moreover, LOZ has accumulated a certain number of customers with purchasing power through Facebook, and continuous promotion can attract more loyal fans.

So how did LOZ do it? According to the characteristics of the LOZ brand and products, bold attempts and innovations have been made in Facebook promotion. The first is the emotional resonance caused by advertising creativity. Its products are assembled and displayed as static products, and product characteristics need to be displayed through creativity. Therefore, starting from the characters displayed by LOZ's products, we use pictures and texts to compose interesting information, or let two-dimensional and three-dimensional communication, so that Facebook users who read the posts can get fun and empathy with it, and let Facebook users get fun and empathy through the toy itself. The attached character takes a liking to the toy. Careful people will also find that the soft text or video of the LOZ brand will be creatively spliced according to the habits and preferences of different countries. We can use IP addresses of different countries in the YiLu Proxy, and release soft text advertisements or videos for different countries, so as to achieve targeted advertising. YiLu Proxy is a mature IP proxy server. In terms of proxy IP selection, we have Great autonomy.

Moreover, LOZ often uses the star effect and the star machine entertainment events related to the product itself to attract people's attention. Of course, LOZ will not miss any holiday to promote and use creative posters related to products to send warm blessings. LOZ keeps up with the current hot spots, combines text, pictures, videos, and other methods, cleverly combines the originality of SEO, and displays various creative ideas. The form of Facebook promotion makes it fundamental. But creative ideas are all kinds of strange things, there is no fixed style, and this is where its charm lies. So what needs to be done is to constantly break through one's own limitations, try to create one's own consciousness, and innovate oneself. Then there's the refinement of the video. LOZ's products belong to the category of toy combinations, which are pieces of parts that need to be assembled to see the whole picture. The process of assembling products is the fun of this type of product, and it is also the core of product sales. The types of videos produced by LOZ are various, including product assembly ideas, advertisements, company introductions, company culture, etc. Among them, the production and release of product assembly videos are particularly exquisite and rich. LOZ has spent a lot of time and energy in video production and editing, and the video displayed is also very complete, interesting, and promotional, giving people visual and auditory enjoyment. At the same time, it also promotes the brand concept of product characteristics.

Finally, the product is constantly innovating to seek customer approval. LOZ expressed the hope to seek more ideas through Facebook, and to innovate and improve more from the perspective of customers. Although there is a fixed version of building block assembly, LOZ never stops challenging himself and will often show some creative assembly on Facebook. Creative assembly will arouse the interest of more creative assembly enthusiasts, and they will put forward some suggestions, so that customers will be interested in becoming part of their own product innovation, forming a sense of identity of intended customers for the brand, and increasing the conversion rate of customers.