How to monitor competitors' Facebook ads?

There are two main ways for competitors’ facebook ads monitoring, the first is manual searching, and the second is tool searching.

So how to search manually?

There are the following two methods:First, install Facebook's Pixel Helper extension: https://chrome.google.com/webstore/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc

Click on a customer's Facebook ad, click on the previously installed Pixel Helper, and after clicking on the plug-in, the competitor's Facebook ID will appear. This method is still a positive match.

So how to use reverse thinking?

That is if you don't know that your competitor is advertising, can you enter the competitor's official website and click on the plug-in to see if he has advertised, so you can easily know whether your competitor is advertising.

Well, after you know the advertisements of your competitors, you now want to check which advertisements they used, which materials they used, and whether the advertisement location is the news feed or the advertisement on the right. How to view this advertising information? The second method we talked about is to make use of Facebook's powerful tracking and information-matching functions. What does that mean? You see, we know that the Facebook platform is based on a strong relationship platform, and he actually knows every move you make, including your likes, your shares, your comments, and your friends. Why does Facebook often push some friends to you? It is based on your usual actions. For example, if you often chat with those friends, then your friends' Facebook will push these people to you. For example, if A and B are friends, and B and C are friends, then B is likely to recommend C to A.

I know this competitor is advertising, how can I know what material he uses and where is the advertising position?First, you can often browse your competitor's website. Your competitor's website is likely to have Facebook pixel helper installed, so Facebook knows that you are browsing his website. If you don't want your opponent to know that you are browsing his website, you can use YiLu Proxy. The massive residential IPs in YiLuProxy can help you create many accounts.

You can often search on Facebook, click on your competitor's brand link, or even leave a message on his homepage, and repeat these actions several times. Later you will find that Facebook will display your competitors' ads in your news feed or in the right column. This is an active use of Facebook's powerful recommendation feature to get a competitor's ad to appear on your page. Then you can know this competitor's advertising position on Facebook, user positioning, copywriting, and material usage.

Facebook will show you the ads of these information competitors more frequently in the future, and this manual method is very useful.