This article will explain how to use Facebook for marketing promotion. We will describe five important knowledge points in total.
1. We need to prepare the information required for registration.
The registration information includes two items, the first item, an account number and an email address. When registering, you need to use an overseas IP proxy. I used the overseas residential IP set by the socks5 node to register and log in. The reason for choosing the socks5 node setting is its faster speed, and the reason for choosing the residential IP is its persistence and stability, which can help avoid being blocked by the platform due to abnormal IP.
2. The mobile phone number. It needs to be consistent with the ID information. All the information of the Facebook account must be true, and Facebook will verify the authenticity of the identity. Setting up a good homepage photo and cover photo is an important start to account setup. High-quality pictures can enhance customers' confidence in the company and desire to buy. For Page profile pictures and cover photos with logos or text, we recommend using PNG files to ensure image quality. When displayed in ads and posts, the profile picture will be cropped to a circular shape. But when users visit the home page, they still see the square avatar.When choosing a cover photo, please consider the following points:
A. Choose a unique image that represents your homepage, allowing people to recognize at a glance what your homepage is about and who you are. For example, high-definition large pictures such as product photos, logos, and products.
B. Choose creative pictures, experiment with different pictures, and find out which picture can generate the best response among your sharing objects.
3. Make sure that the cover image complies with the terms of the homepage. Cover images cannot be deceptive, misleading, or violate anyone's copyright. In order to accumulate fans, the number of fans is the most important indicator. Even high-quality products and content cannot achieve the purpose of communication and marketing without the support of fans. However, the number of followers on a personal Facebook account is limited to a maximum of 5,000. When the number of fans reaches the upper limit, you can continue to increase the number of fans through the follow function in the homepage settings without being limited by 5000 friends. To ensure security, the setting of trusted contacts must be firmly grasped. If the account is disabled later, you can recall it directly through trusted contacts to avoid the risk of the account being stolen when the account is linked.
4. Master Facebook posting skills, which can help more traffic enter the Facebook homepage.
Below are some useful methods.A. Publish more posts containing pictures or videos. This can make the homepage more colorful. When posting pictures or videos, be careful to add hashtags and set a time for your posts.
B. Choose high-quality pictures. Images should be clear, professional, and interesting. The characteristics of the picture can be highlighted by appropriate size.
C. Pay attention to the activity time. Grab the user's attention by posting the time. Remember, different time periods may have different user activity, and the release time should be arranged according to the actual situation.
In short, through these methods, you can make your Facebook homepage more exciting and attract more traffic. Next is the time for promotional activities. Enterprises can regularly release promotional information, such as discounts, etc., which can increase users' desire to buy. Also, for better dissemination of information, it is advisable to tag promotions. In addition, businesses can also publish important events on their Facebook homepage, which can effectively carry out brand promotion, enhance brand image, and make Facebook users more trustworthy.
D. Post management and dissemination. It is necessary to flexibly use post pinning, promotion, Facebook advertising and community promotion services to spread the post more quickly and efficiently.
5. Data analysis. Analyze the detailed data of posts in time every day, determine the direction of posts according to different data, and clarify the marketing goals of posts. Finally, there are other considerations in running Facebook.
In order to improve the display and marketing effect of the post, it is recommended to post regularly. Research user portraits through the data analysis platform, determine the focus of user attention, carry out accurate push, and send more original pictures and texts to improve professionalism. In addition, it is also important to enrich the content of the account. The posted posts are not necessarily all product-related, and some industry-related links can be forwarded, including non-Facebook external links, such as industry hot news and posts of interest to target customers. In this way, the content of the account can be enriched. Don’t use the Facebook homepage as a platform for selling goods, but as a platform for brand building to tell the story of the brand.