Many novice sellers may be afraid of whether the competition in the US site is too fierce at the beginning, and ask us if we suggest starting his Amazon road from a relatively unpopular site like Australia. Then our experience is not to recommend this method.

In the past few years, Amazon has indeed been continuously expanding its business scope. So far, there are 16 sites, including the United States, Canada, Mexico in North America, and Brazil in South America; the five countries in Europe are the United Kingdom, Germany, France, Italy, Spain, and the Netherlands; the Asia-Pacific region is Japan, India , Australia and Singapore, the Middle East is the UAE and Turkey. Regarding the introduction of specific sites, you can find a wealth of information on the Internet. For some sites with very small volume and low traffic, we will not discuss them, and they are not the ones we recommend. We recommend everyone to consider the US station, Japan station, UK station and Germany station. If you plan to choose sites in these countries, you must prepare the IP addresses of these countries in advance. Our team uses YiLu Proxy. Through the overseas proxy operator, we can find static IP proxies in matching countries. Because this IP segment needs to be used stably for a long time, we must choose the static IP proxy in the YiLu proxy. For specific usage methods, you can learn about it in the YiLu proxy practical tutorial, or contact customer service.

If you have some good resources, such as language or living conditions, you can also consider the French station. How did you come to this simple and crude conclusion? We considered the main factor, and there are two major aspects of the secondary factor.

The main factors are market capacity and purchasing power, both of which are indispensable.

If the market capacity is large, but the purchasing power is relatively poor, it will be very difficult for us to do it. For example, the Indian market is a very good example. Although the flow of the entire market in India is large enough, there are too few buyers with real purchasing power. And the product profit is also very low. Generally speaking, its sales volume is not particularly large. Some people think that sites with high traffic are highly competitive. If I choose some relatively uncommon sites, will there be fewer people competing? From a logical point of view, this idea does not seem to have much problem. But from a practical point of view, it is not very optimistic. Why?

The first point is that if the traffic is too low and the order volume is relatively low, the actual overall profit will be very poor. The second reason is that the base of users and sellers on the site is very small, and the relevant service facilities are not perfect. The third aspect is that many software and operating methods cannot be used on this site. In the early stage of operation, we need to improve and accumulate to a certain extent. It is difficult to improve your operating skills on this kind of site, which is not good for the growth of the entire industry. The fourth problem is that Amazon's entire platform also includes various sites, even the US site, and has not really entered the fierce competition stage in many categories. There is still a lot of room for development in terms of product improvement and compliant and effective operating methods. Of course, if you already have some experience, you can consider expanding other sites. But at this stage we still don't recommend this kind of site with particularly low traffic. For the traffic query of each website, you can refer to the similar web website.

The secondary factors mainly include personal advantages, whether there are useful tools in this site, and our personal growth space as a seller on this site.

In terms of personal advantages, there are language and geographical advantages. For example, some sellers are language professionals, such as Japanese, French, and German. Then when operating related sites, compared with other sellers, there must be some advantages. However, it is still necessary to follow the first principle of traffic and purchasing power.

The second secondary factor is tools and personal growth. Whether there are enough useful tools is actually a very necessary condition for the seller's personal growth. One of the biggest advantages of Amazon's business model is that it can leverage human resources to the greatest extent. That tool is actually one of the biggest fulcrums. The improvement of all our product selection and operation capabilities must rely on scientific data support, and we must continue to practice and then adjust. When the software grabs the basic data of a site with particularly small traffic, the total amount is not enough, even if you can get some data, there will be big errors. This is also one of the reasons why many sites with small traffic do not have particularly easy-to-use software.

Let's end with a conclusion. We recommend that novices start with the US station, and you can also add the Japanese station, the British station and the German station later. If you have a language advantage, consider the French station. If you still have energy, then consider other small sites in Europe.

Let’s talk about the US subsite first. Many people say that the competition in the US station is too fierce, and novices are not recommended to join. We recommend the US site for the following five reasons.

The first point is that the traffic of the US website is particularly huge, as we all know. If there are no major problems in product selection and operation, it will be easier for sellers to place orders and increase their confidence faster.

The second is that the overall quality gap of sellers on the US website is actually very large. We have a lot of room for improvement in terms of product optimization. According to our practical experience, it is not difficult to stand out in some categories.

The third point is that the US website itself is very mature, including related service packages and software usage. We can apply most of our operating methods through one or two products, train a set of formal operating methods that suit us, and then copy them to other sites and products.

The fourth point is that the overall learning space of the US station is particularly large. We can constantly learn new methods and promote our growth in the entire industry.

The fifth point is that the United States is the largest consumer market in the world. In 2017, the total retail sales of consumer goods in the United States was more than US$5.75 trillion, ranking first in the world, with a year-on-year increase of 4.2%. In 2018, the U.S. accounted for $258.22 billion in Amazon sales, accounting for 49.1% of U.S. online e-commerce.

Then talk about Japan subsite. In the past few years, the order volume of the Japanese site has not improved much compared to the US site. On Amazon, the most sold products on the Japanese website are still some products with relatively low unit prices, but there is a better side on the Japanese website. Disaster. So we can choose products suitable for Japanese consumers to try when we have enough time.

Finally, let’s talk about the European subsite. Before opening this European station, be sure to figure out the taxation issues of VAT. In fact, VAT itself is not complicated, and the agency company will handle most of the problems for you. But we need to be psychologically prepared for tax compliance and do a good job of cost accounting. In addition, in terms of opening a store and uploading products at this stage, the European site is also a little more troublesome than the US site. But generally speaking, the future development of the European station is also worth looking forward to, and you can arrange it in advance.