This article will share with you how to price our Amazon products. The pricing of this product is the basis of our profit, and it actually affects the conversion effect of listing to a great extent. Today I mainly want to share with you four operational skills about pricing.

The first technique is that we need to find a price vacuum in the category. First of all, you need to have an accurate price estimate for your category, and judge what the prices of most of the products are under the current category of our own products, and at the same time, what is the corresponding quality of this product? like? Can we fill a part of the gap in the market and provide a better product, so that we can set a relatively high price. Of course, during this period, you can also refer to the data on keeper to check a historical pricing record of competitors and conduct a statistical analysis.

Regarding consumers, they can generally be divided into three categories. The first type is the kind of consumers who are more sensitive to prices. He does not have too much requirements for quality, and the lower the price, the better. The second type is that consumers have certain requirements for quality. We can give it a slightly higher price, but we must ensure a corresponding cost performance. The third type is that consumers are not particularly sensitive to prices, as long as the product is good enough to impress him. For example, the case of barbecue gloves that we often cite. Then this seller is mainly distributed in two parts. In one part, the price is concentrated around $15.99, and the quality of the product is at a lower-middle level. There is also a part of the price that is concentrated at 25.99, which is a relatively high price range, and the products correspond to relatively high quality. You can make a preliminary estimate of the corresponding market share by counting the number of reviews in the corresponding price range. When we launch new products, we can start pricing and test market feedback from medium-quality products, and find the part of the consumer group we focus on in the market.

The second trick is to make good use of Amazon's coupons. When we search for products for product comparison, sometimes we may not see much difference from the price alone. But if there is such a small green label under this product, and there is a display of this discount of coupon on it, it will catch the attention of consumers. When we set up the coupon, there are two ways: percentage discount and specific amount discount. As a seller, we need to see which is the greater number of off when the discount is displayed at the front desk? We will use whichever. Generally speaking, for products that are priced less than $30, setting a percentage discount will show a larger number and the conversion effect will be better. For example, for a product, its price is 15.98 dollars, and then we saw at the front desk that its discount is 6% off. If we convert this part of the discounted money into the amount, it is 0.95 dollars, although the actual The amount is the same, but the effect of a coupon shown as 6% off is definitely far better than a coupon of 0.95 dollars.

The third trick is to set up combo sale discount offers. When your store products have been sold for a period of time, we can check the sales report to see if consumers often buy two of the same product at one time. If we see such a product appearing, we can set up a discount for a combined sales discount. After purchasing more than one product, you can enjoy a discount of 10% off for the second item of the same model, which can increase sales.

The fourth skill is that you can use the buyer account you have cultivated to test the advantages and disadvantages of similar products sold by your rival stores, so as to know yourself and the enemy. Use YiLu proxy to select IP segments from different countries. If it is long-term training, use the static IP proxy in YiLu proxy, and if it is temporary, choose the overseas dynamic IP proxy in YiLu proxy.

A final tip is to avoid pricing that causes non-prime members to pay extra for shipping. When a non-prime member of Amazon is shopping, if his order amount is less than $25, he will need to pay an additional shipping fee to Amazon. If the price of your product is between $20 and $24.99, it is recommended that everyone adjust the price to $25 in this range, so that non-prime members can also enjoy a free shipping service, thereby retaining this part of customers.