Recently, everyone knows that Amazon is not peaceful. There are endless news about official listing bans. There is also news that the wave of store closures may continue until September. For these sellers, this loss must be huge. The livelihood of hundreds of thousands of employees behind it, as well as suppliers, will be threatened. But let's look at it in turn. The Amazon platform will actually suffer a chain reaction due to the closure of these stores. These fallen big sellers have sales performance of tens of millions or even billions of dollars a year, so the Amazon platform's commission is actually a very huge income.

In addition, there are some knock-on effects, which are time-consuming and labor-intensive for Amazon to deal with. For example, there are after-sales problems caused by some products that have already been sold, or a problem of sluggish inventory in the warehouse, or even some headaches that are not reconciled to finding a lawyer to fight with Amazon, etc.

In fact, there have been big sellers that have been closed in the past, but the platform will eventually open up because of its large size. But in this store closure incident, Amazon even told everyone to give up their illusions through open letters twice. Inside Amazon, the FTC is urging the tech giant to punish fake review masterminds. It also started in May, and some 3c Chinese big sellers on the Amazon platform actually started to close their stores. Therefore, we must strictly abide by the rules of the platform. Even if we need some evaluation or sales data, we must not rely on others. In fact, it is very simple to use YiLu Proxy to cultivate a batch of buyer accounts, so that the evaluation can be done with your own buyer accounts. The overseas static IP proxy under the YiLu proxy operator is suitable for raising a buyer account, and the Yilu proxy also provides free traffic for novices for a limited time. It will not violate the rules of the platform to comment and leave a message with a real and valid buyer account.

Communications among Amazon employees also appear to reveal this less consistent punishment system. Employees need special approval to suspend certain sellers because of sales data. And some merchants have been able to continue selling to Amazon customers despite repeated policy violations. In response to this issue, Amazon's official spokesperson immediately came out to clarify, saying that our policy is the same for every seller, regardless of their size or their volume. In April of this year, an FTC employee purchased a plant light. The product he received included a gift card, offering a $15 Amazon gift card in exchange for a five-star review. Lawyers for the FTC’s Consumer Protection Division wrote directly to Amazon’s vice president of legal affairs to question the situation.

We can see that the pressure of public opinion has to make Amazon face up to the problem of fake reviews on the site, and can no longer take into account the size of the other party. Regardless of whether the other party is a first-level seller or a small seller, they must be treated equally. The FTC just mentioned is called the Federal Trade Commission. The FTC has three main strategic goals. The first is to protect competitors, the second is to regulate competitive relations, and the last is to improve organizational performance. In 2020, when the fate of the United States was at stake, the leaders of the US Republican Party once pressured the Federal Trade Commission to investigate TikTok. These big technology giants more or less have to deal with this institution.

After the new US Biden administration came to power, it appointed 32-year-old Lina M. Khan as the new chairman of the FTC. The youngest FTC chairman in history is also known as the most hated person by technology giants. In fact, the chairman has a deep relationship with Amazon. In 2017, when Lina M. Khan was a student at Yale Law School, he shot to fame when he published a research paper on the topic of Amazon.com. The paper calls the online retail giant a harmful monopoly and argues that the company's actions should trigger a rethink of antitrust enforcement in the United States.

In fact, we can see that whether it is the pressure of public opinion or the needs of US internal affairs, the attitude of the Amazon platform towards fake reviews is much tougher than before. So here I still want to emphasize again that compliance operation is the general trend. In fact, as a seller, you must be clear that evaluation is only one of the factors that affect our promotion of conversion. What is most needed is to improve the level of scientific and refined operation.