What do you want to share with you today? That is, after we have operated an Amazon store for a period of time, some products may have reached a relatively stable state. So in this state, what data should we focus on? We have also repeatedly emphasized to everyone before that in a new product flow support period, we must ensure that the entire process is a sales situation that is constantly spiraling upward. When this product is successfully promoted, we actually need to continue to pay attention to the performance of this store. The main parameters we need to pay attention to are the following six points.

The first point is to check the sales change of all products in the store. We need to pay attention to the daily, weekly and monthly average sales changes of single products to calculate the changes in profits. Then record these data every day, and it is best to pull them into a relatively long-term table. For example, we do a summary every half a month.

The second point is to record changes in the value of a cos, which can be checked every two weeks to see what kind of changes have occurred in this a cos, to record the sales of advertisements, and a data change of natural sales, Finally, calculate the total a cos. The formula for the total a cos is like this, the total a cos is equal to the advertising cost divided by the advertising sales plus the organic sales.

The third point we need to check is the data on inventory. We try our best to ensure that we have about one and a half months’ worth of inventory in Amazon’s warehouse. This overseas warehouse stores about a month's worth of inventory. In this way, we can minimize the risk of out-of-stock in our inventory. We must check the data changes of this inventory in a timely manner.

The fourth point is to check the quality of listing. Regarding the listing quality, we have repeatedly emphasized it many times. The main points here are the following points. The first is to pay attention to the increase of this review. This needs to be paid attention to every day, because in this There may be some bad reviews. Once you encounter a bad review, you must follow up in a very timely manner, and then resolve the communication.

The second key point is to check the question about QA. If you find a problem, you must reply in time. Finally, we are going to check the changes in the ranking of our product under the main keywords. If you need a tool here, you can choose the keyword tracker in helium 10.

The fifth point is to download this business report, preferably every two weeks to check the display of each ASIN in our business report, as well as changes in conversion and so on. It is also a good reference for advertisements and can be used for some simple debugging.

The last point is to record a change of our competitors. We generally choose to record the changes of the top three competitors. There is a little trick here, that is, the top three opponents must be familiar with how to deal with this bad review. We can use the various buyer accounts cultivated by YiLu proxy to buy some products of our competitors, find out the shortcomings, give negative reviews to the store, and keep paying attention. Because YiLu Proxy has overseas proxy IPs from various countries, it can be stable for a long time To keep the IP stable, we can choose the overseas static IP in Yilu proxy. The following is the processing method waiting for your opponent. We can choose the method that suits us to optimize our negative review processing method.

There are also three points that need to be paid attention to here. The first point is to pay attention to the price changes of competitors. The second point is to pay attention to the changes in their listing. The third point is that we need to use the reverse search tool for this keyword to check whether competitors have added new words every half a month. Okay, then we can use the six important data mentioned above to understand the situation of our store in a timely manner, and then make timely adjustments when encountering problems, so that our store can be maintained at A relatively good operating state will lay a good foundation for the subsequent products in the new home.