First of all, based on our industry experience and Amazon's current form, I will draw a conclusion for everyone. Amazon is still one of the best choices for individual entrepreneurship, because it can leverage this human leverage to the greatest extent. But it's not feasible for everyone. Amazon instructs you that the threshold seems to be very low, or that the low threshold period has passed, and you must have a clear understanding of yourself and the industry before joining. Next, we will analyze the advantages and disadvantages of this individual when he was starting an Amazon business.

First of all, let’s take a look at 9 points of advantages of being an Amazon personal Seller.

The first point is to maximize the leverage of manpower. The manpower mentioned here includes customer service, logistics, and other employees in operations. Here we look at it from two perspectives. From the perspective of the platform, Amazon itself is a platform that attaches great importance to the shopping experience of buyers. In order to achieve an optimal shopping experience for this customer, the platform also provides sellers with a very complete FBA system. Everyone is already very familiar with this FBA, so it includes the after-sales customer service communication, return and exchange, foreign warehousing and logistics delivery. Then this not only reduces the operational difficulty of our sellers on the platform, but also provides buyers with a super first-class service.

Of course, this part of the cost must be paid by ourselves, but compared with the service provided by him and the time and energy we save, the value is far higher than the price. We no longer need to hire customer service personnel. There is no need to spend energy on this logistics. At the initial stage, there is no need to set up some overseas warehouses to increase our costs, and we can focus most of our energy on product selection, product creation and this operation.

From another point of view, from our personal operation point of view, we will have some work beyond our own professional work in the operation stage, for example, we will take pictures to do A plus, there will be some work of photography and art, for example, we will It is written in line with the reading habits of consumers in the target country, and this kind of listing is easy to read. This is a job called editing. Regarding the IP issues of various countries, our team uses YiLu proxy. The proxy pool of YiLu proxy covers 200+ countries and regions around the world. It has a very complete customer service 1-to-1 mechanism, which can help newcomers solve practical problems. For the above question, Yilu proxy also has a support plan for newcomers, and there will be a free traffic gift for newcomers.

Another example is the logistics work from home to abroad. Now that Amazon’s service market is very complete, we can completely outsource this part of the work to professional service providers. What we have to do The only thing is to choose a reliable service provider, and then inform them of our detailed requirements. At the same time, we can actually mobilize global resources. We often use some part-time jobs abroad. They are very efficient and high-quality partners. In addition, in fact, more and more such tools are constantly liberating productivity for us. Our personal experience is that tools or professional part-time jobs can complete the work, and we will not recruit additional people, because tools are more rational and accurate, and part-time jobs are more professional in a certain job.

Moreover, this person has no emotions, and we don't need to spend more time and thought on maintenance and management, so we can devote more energy to more important things. Then this is the first advantage of being an Amazon as we said.

The second advantage is a relatively low start-up cost, because Amazon has very low geographical restrictions. In the early stage of entrepreneurship, we can put the company in a relatively remote location with low rent. In the past when the second trial was not very strict, in fact, many individual entrepreneurs chose to work from home, so there was basically no additional rent, water and electricity costs.

The third personal advantage of doing Amazon is geographical arbitrage. As we said above, Amazon is not restricted by region. You also have friends like us who work as Amazon in third- and fourth-tier cities. In fact, the local cost of living is relatively low. Then we can earn US dollars through Amazon and spend locally. Generally, more than 100 yuan can invite two or three good friends to eat a table of barbecue, blow water and roll skewers. This kind of small life is actually quite comfortable.

The fourth advantage is a product of a site with a very high ceiling for entrepreneurship. After we are done, we can copy multiple products with the same idea, and you can also according to your actual situation. If we want to further expand the scale of this business, we can also replicate multiple sites and build different platforms. For example, Amazon’s golden partner Shopify can even develop other cross-border e-commerce businesses.

The fifth advantage is that we can leverage high-consumption users at low cost. Then we have this kind of natural advantage in the source of goods in our country, which is a relatively low purchase cost. Then we can use this low cost to leverage the purchasing power of these high-consumption groups in Europe and the United States. The final result is that we can obtain a relatively high profit.

The sixth advantage is that we can more easily incubate our own brands. People like Anker, Cobos, and Wan plus should be heard frequently. They are all such big brands that were incubated on Amazon. But in fact, most of these small brands are provided by small and medium-sized sellers like us. We can more easily register local trademarks, and then build a brand of our own on Amazon, so that our products look the same. More formal, so that consumers can also have a better shopping experience.

The seventh advantage is that it is relatively easier to obtain traffic. Compared with the real economy or domestic platforms such as Tmall, Amazon's traffic on its site is easier to obtain. On the one hand, the number of shoppers online every day is huge. On the other hand, the Amazon platform itself will actively drain traffic to the platform. After we have done the listing, arranged the keywords, and optimized the advertisement, we can actually wait for the traffic to come to our door. What we need to do later is to increase the conversion rate.

The eighth advantage is Amazon does not require academic qualifications. It is a typical industry that does not require academic qualifications, but requires capabilities.

The ninth advantage is that it can urge us to learn, and then promote a person's growth, and put this in our advantage section. Speaking of the last point, it is actually the biggest gain we feel for this individual in the Amazon industry. The cross-border e-commerce industry and the Amazon platform are updated very quickly. In fact, we sellers are required to maintain a relatively humble learning attitude, otherwise we will easily fall behind. You can see that English needs to supplement industry policies, understand the international situation and keep up with it, and learn the latest operating methods. In fact, when learning has accumulated to a certain level, quantitative changes will definitely lead to qualitative changes.

Well, above we talked about one of the advantages of 9 individuals doing Amazon to start a business. Then we also need to understand the disadvantages of being an Amazon personally seller.

The first point is that its policy on the Amazon platform is getting stricter. In the past half a year, many fans have also been troubled by the problem of registering accounts. The trigger frequency of your second trial, as well as the strictness of registration have actually been greatly improved. These signals are also telling us that Amazon is gradually raising the entry threshold for sellers. In addition, the platform's tolerance for violations is also continuously decreasing, which requires us to operate in compliance.

Last time, a fan said that Amazon is a big pit, bought several accounts, and several died, and now the money on the platform cannot be withdrawn. In fact, in such a situation, buying an account is inherently risky, and then you bought several, and like some serious violations, such as association, infringement, selling counterfeit goods, etc., this kind of closed account Not being able to withdraw money is also a very normal phenomenon. For example, some time ago, many fans around me sold masks because of violations, and then they were closed and asked us what to do? In fact, it is really difficult to do this kind of thing, and a large part of the money is basically impossible to withdraw. I actually want to tell everyone here, if you still hold the mentality of wanting to play some black technology and make quick money by doing some messy things. I advise everyone to give up the Amazon platform as soon as possible.

The second disadvantage is that the cost of learning is relatively high. For an industry like cross-border e-commerce, it has a very serious information barrier, and the relevant knowledge is more complicated, and then there are more, it is difficult to really enter the door of this industry in a short period of time. It is no exaggeration to say that even though many sellers have been working for a year and a half, they are still confused when they encounter some problems. Some sellers even do not have an independent and complete selection and operation method. Pushed forward by the problem, when encountering any problem, go to put out the fire to solve the problem. But in fact, there is no way to completely avoid this process. We can only continue to learn, and then work hard to shorten this painful cycle. At this time, many small sellers may give up if they persist at this stage. This is why many people say that Amazon is not One of the important reasons to do well.

The third disadvantage is related to language. Let’s start from the perspective that this language is relatively common, that is, English is a compulsory course when we are in school. In fact, we often see many people saying that Amazon does not need to know English and relies on translation software. That's it. But in fact, if you are an individual seller, if you don’t understand English at all, but you want to do a good job on Amazon, it is really very difficult. The compilation of our most important keyword listing, some written communication with foreigners, and even the learning of some latest resources all require us to have a little language ability. You may think that we can use this software to translate. But in fact, the accuracy of this software is very low. Especially for a paragraph of words, the best way is that we understand a general meaning, and then use it with software.

The fourth disadvantage is malicious competition among peers. We can prevent it in advance by setting a maximum purchase amount or some other methods. But there are also some malicious competitions that depend on probability, and there is no way to avoid them. At this time, in addition to quickly filing a complaint with Amazon, we also need to have a strong heart. Sometimes we even have to treat others in the same way as others. Of course, we should not be too afraid of this malicious competition from our peers. Either our preparation ability is not appropriate, our prevention ability is too poor, or we have already sold well, which makes our peers feel a sense of crisis.

The fifth disadvantage is about some fraudulent behavior of these junk service providers. In the process of doing Amazon, we must deal with various service providers. A good service provider will solve professional problems efficiently for us. However, beginners, who is new to the industry, is easily deceived by some garbage service providers. From registered stores to logistics to operations, there may be such unscrupulous merchants in any link. We can take the most common one that everyone thinks is the most common. As far as swiping orders is concerned, if a novice seller does not know how to use a compliant method to add reviews, he will think that the easiest and fastest way is to find a service provider to upload the review. In fact, even the so-called real-person resources have been used badly, but there are still many service providers who still use machines to pay orders, so he can't keep such comments at all. The service provider took the money and left, and your store is still being targeted by Amazon.

The sixth disadvantage is related to the problem of capital, that is, the turnover cycle of this capital will be relatively long. Many novice individual sellers will find that when we were doing Amazon in the early days, it was difficult to see the money in the card increasing. The main reason was that most of the money returned was used to purchase goods. So in fact, we have to clarify a goal in advance, that is, whether we want to control the scale and earn a small amount of money every month, or whether we want to develop for a long time, and constantly develop new products to sprint for a blockbuster model.

The seventh disadvantage is that we may not need a particularly large quantity of purchases in the early stages of growth, and the degree of cooperation from suppliers is relatively poor. In fact, individual sellers will basically go through a stage of asking for supplies. In the early stage, our quantity is relatively small. It is normal for suppliers to ask for a few points, but even so, we cannot relax one requirement for products, because when you do better and better, later on With a greater right to speak, there is also a greater right to choose.

The eighth disadvantage is that the anti-risk ability of individual sellers will be relatively weak. In fact, it is mainly aimed at small partners with weak economic strength.

If you are really interested in Amazon and don’t have much money, you can do a related job first, then save money while studying, and then prepare to start a business after reaching a certain level.

In general, any formal entrepreneurial project has both opportunities and challenges. So what is more important to us? It is necessary to have a clear understanding of one's own abilities and goals, as well as a basic situation of the industry, and then make a suitable choice. I hope our experience can give you a little help in evaluating whether you are suitable for yourself and starting a business in Amazon.