In the article, I will share the features of Facebook advertising home page, posts, application panel, and automatic rules. These functions may not be commonly used by small advertising users. For example, we are developing an application here to connect with Facebook, but they are useless for advertising management tools. We can create automatic rules here, when we have a large number of ads, we can create a large-scale rule here to make them run automatically according to the rules. For example, we can close advertisers, enable or send notifications, adjust budgets, adjust manual bidding, etc. For example, if the CPA is greater than $100, we will automatically stop the ad. We can also create rules based on time range, release time, and statistical time. For the time range, we can set the latest release time of the advertisement, and the statistical time window is subject to the default setting of the account. Rules run as often as possible, say we typically run every 30 minutes.

Facebook has some notification functions, as well as the name of the rules, which can automatically create rules and manage our advertising accounts in batches here. When we see stutters or crashes on our homepage or posts, it could be because of our advertising reports. This report is a summary of our current advertising data, including classification by time and some segmented data, such as age, gender, business branch, country, and region, etc. These reports will provide us with the data basis for advertising, for reference. For example, a large company recently ran a lot of ads on Facebook, and they wanted to understand which factors made a big difference to the effectiveness of their ads, and which factors were not useful and wasted money. They need to create many data reports here, perform data analysis, and finally make decisions.

Where to focus on investing in the next stage, what type of material should be focused on, and what should be done to improve the advertising effect of the material, are what the data report tells us. Data reports are generated based on metrics, so data reports should be analyzed based on metrics. This test wizard is used to help us do advertising tests, such as testing APP or other types of advertising tests. You can learn about this category called "test" for testing.

Before data analysis, we need to open the analysis tool. There are many different subdivision methods for data analysis, such as analyzing entities, or analyzing from different dimensions. This analysis is specific to an entity, such as our home page. Each home page is an entity, each pixel is an entity, and even each custom event source or offline event is an event. In data analysis, we will get an overview, but if our home page does not have data, we cannot generate data reports. We can create a panel and create charts in the panel to display our dynamic data, such as active users.

A funnel is a method of analyzing user conversions. It divides the user's conversion process into several stages, and then counts the retention rate of each stage, and analyzes the user's behavior trajectory, so as to understand the user's preferences and needs during the conversion process. For example, the funnel can be used to analyze the effect of advertising, from clicking on the ad to following the home page, visiting the website, and finally purchasing. Funnels can also be used to analyze the attributes of events and debug to understand the lifetime value of users. Additionally, funnels can be used to segment areas such as demographics. We can use event management tools to manage data sources for funnel analysis, including pixels, offline events, website feedback, etc.

Custom conversion events refer to conversion events that users can define themselves. These events can be online or offline, such as events launched during a promotional activity of an internet celebrity. These events will generate some data, which we can collect for analysis. A partner's integration refers to the process of embedding the tracking code on the website, which can be achieved by using an integration or tag management tool. These tools are usually suitable for some website-building platforms, such as Shopify, WIX, etc.

The second way to install the tracking code is to do it yourself, which requires someone who understands the code. A third method is to contact the website developer directly, and Facebook will send them an email with instructions on how to implement the tracking code on the website. Once the tracking code is connected, a large amount of data will be fed back, including an overview of the tracking code, event dynamics, and whether there are problems with the tracking code. In addition, Facebook also provides a partner integration function, which can integrate the website platform with the customer relationship management system, tag management system, etc., obtain data from both parties, and help users analyze and place advertisements in a more refined manner.