If you need to manage multiple Facebook ads accounts, you need to use multiple different YiLuProxy residential IPs to register and manage Facebook accounts, and try not to change the residential IP address for a period of time, so as to avoid accounts being blocked due to abnormal IPs. Next, let's learn about Facebook business manager.
Facebook business manager platform is a place to manage our business activities, including advertising. Here, we can create the homepage of the personal account or the homepage of the business management platform. The functions of these two homepages are the same, but the homepage created on the business management platform is more direct.
Facebook business manager is specially used for business and advertising. Here, we can see an overview of the advertising account, including some recent data dynamics and collaborators. We can also set up the advertising business platform here, including adding users and administrators and giving them corresponding permissions.
Partner refers to the management account owned by a third-party partner on the business platform. We can ask others to help us manage the business platform, including assets such as our main business, advertising account, and Instagram agency account. On the business platform, we can also create projects and collaborate. In addition, there are data source applications.
The second is my directory, which includes our pixel offline event set and customer-defined conversion events. Custom conversion events refer to some promotional activities defined by customers themselves or carried out offline, which can be added to our data sources in forms such as tables. The pixel offline event set refers to grouping the offline event set and the homepage of the pixel application, so as to view the complete dynamics of customers in all aspects.
Shared audiences are things you share with other ad accounts, including things like brand safety, domain names, and blacklists. Integration means that other partners can be added here and so on. There is also a CM system, that is, a customer management system, which is a place to integrate some third-party or self-developed customer management systems. Payment methods include advertising payment, security center, managing account security, etc. Application processing refers to the processing of applications and invitations sent by others to you and you to others. Notifications include information and setup guides for Business Manager. The ad management tool is an overview of our ad management tools, and the account overview is a summary of some of our recent advertising data, including the number of post interactions, the number of people covered, the amount spent, and the number of impressions. The data provides more latitudes and details, and the dimensions of the data can be customized.
The dimensions of the data refer to different aspects of the data and can be customized as needed. Campaigns refer to the grouping of ads into groups for easy management and analysis. For example, if you are an e-commerce company, you have three major series of products, namely accessories, clothing, and wigs. You can create a campaign for each series, and then create different advertisers under each campaign. For example, advertisers for clothes can be divided into tops, bottoms, pants, suits, etc. In order to better analyze the effect of advertisements, We can divide it into various advertisements under each advertiser, such as promotional advertisements, new advertisements, etc., and even conduct AB tests. This allows us to better group and manage ads and analyze the performance of individual ads.
The same goes for other products in our campaigns, with accessories like necklaces, bracelets, and even promotions. Advertisement is a separate point of view. For example, our promotional advertisers may have many advertisements about Labor Day promotions, Easter, Christmas, and other festivals. We can also set each festival as an advertiser, which places various small advertisements, such as advertisements A and B. Their content is the same, only a little different, one is for men, and one is for women. Their spending, budget, and target age group are the same, only the gender is different. At this time, we can conduct A & B test, test whether this advertisement is more attractive to men or women, and draw conclusions. This is the management of individual ads, as well as the logical relationship between ad groups and campaigns.
In this, we can edit the name and customize some columns. We can also customize the dimensions of some data and adjust the latitude in great detail, which can meet almost all needs, including imaginable and unexpected. For example, website conversions, adding payment information, shopping carts, and wishlists. If your website inserts the Facebook pixel, then Facebook will collect any traces of your users on your website.
On Facebook, we can see a lot of content, such as whether the user purchases, whether to add payment information, whether to add to the shopping cart, whether to add to the wish list, the number of times the website registration is completed, whether to initiate a checkout, the potential user shopping search of the website, and the landing page browsing, etc. You can customize many data dimensions here to see any data you want. Here you can edit, batch edit, quick copy, edit name, etc.