Everyone knows that geographically restricted users need to use overseas IPs to do Facebook. For the security and weight of our accounts, we try to use residential IPs in
Yilu proxy IPs or static proxy IPs of socks5 nodes for account maintenance. For us For account maintenance, a long-term stable IP is very important, so we must use a residential IP or an overseas static proxy IP to log in to our account, and if it is not necessary, we do not change the residential IP. 1 machine 1 number 1 IP is the best.
The ad image contains too much text, which may result in lower reach. Facebook suggested the ad with little or no text for him to edit. In addition to adding two lines of words, a twenty percent of produce this weekend was added to the above. Facebook already found it unbearable. It is said that your ad can no longer be served because you put too much text, so we can take a look at Facebook again, which has some more intuitive examples. For example, the advertisement is his favorite. It may be some pictures of ours that are relatively high-quality, but you put your text on the captain of it as much as possible, or put your logo with more texture on your picture, and it’s OK. up. For example, a small amount of text is also acceptable.
The content of most of the copy for each ad is within the text box, but some copy is still directly overlaid on the image of each ad. He will give some good examples. You may have a small amount of text to put there, which is OK, such as a smaller font size, or put all the text in the text box. There will be a lot of text in these ads, half of the text content is placed in the text box, and the other half is directly covered on the ad image, which seriously damages the delivery of the ad. A particularly large proportion of the area is also not acceptable. For example, your font size is really too big, and freshly picked and always organic is already very long. Of course there are exceptions. The system automatically determines whether your ad is eligible for an exception, and you cannot manually request an exception.
In some cases, you need to use images of text-based products in your ads, such as calligraphy, information icons, movie posters, etc. For example, if you are making a movie, you need to make the name of the leading actor in calligraphy and information icons. In these cases, Facebook is quite smart, and it will directly regard it as eligible. But note that the use of products with close-up or enlarged images of the logo is prohibited.
The product shown in the picture must be complete, and your product must be complete. For example, he will not limit your advertising. For example, the cover of my current book has words on it, so it will not be restricted. And if there are words on the packaging of your product, it will not be restricted. Content prohibited in images. He thinks that these things are regarded as texts. Logo Logos of any text type are treated as text, regardless of size or alignment. Watermarks are also treated as text. So try not to use watermarks, because that thing affects the experience too much. All numbers are treated as text. Then, a description of the picture, a description of the picture, and specific dynamics. How many aspect ratios are these pictures required.
The second thing to talk about is the carousel advertisement. Carousel ads display multiple images or videos in a single ad. This carousel ad in English, carousel. Carousel ad parameters. This means displaying up to 10 images and links within a single ad unit that direct users to a specific location on the site. For example, if you see it as an advertisement, there are many pictures on it, and it can show you all of them. His display can be as many as 10. So his design advice is to design ads according to these guidelines, so that the ads will show well on every panel of Facebook.
The recommended image size maintains the image quality, always the best. The recommended text length refers to copy that can display ads on smaller screens. number of characters. The recommended image size is 1080*1080 pixels, and the aspect ratio of the image is 1:1, that is, it is best to be square. Text is 20 characters to ninety characters title 40 characters link description. Try to simplify the text on the picture. Anyway, there is a trick to use product image positioning to get high-intent customers back. And use the scene pictures of the daily use of the product to locate new customers. That is, if you are an old customer, or have a high interest in your product, you can use some pictures of the product. And you, if you have new customers, you try to use some pictures of the daily use of the product to locate new customers. For example, we have a curling iron to do now, but for your old customers, you can directly use the picture of his product with a more exquisite design of the curling iron, but for new customers, he may not have much interest in the product What associations, but you can take such a photo of your curly hair, and you let him stimulate his thoughts about the situation. Therefore, it is recommended to use long images that reflect the same theme in each advertisement. You can also experiment with different creative strategies, such as a storytelling approach or a step-by-step approach. You're going to be testing and testing to see which strategy works best.
Creative optimization For each advertisement, you may create different advertisements, select and display the best-performing pictures and links for each audience, so as to improve the effectiveness of your advertisements. You can also go to call-to-action, add a call-to-action button, let users see the advertisement, and operate according to the marketing goals you think. We can do it, and we can do it. Facebook's Carousel ads.
The next ad format is the video ad, which tells a brand story through a dynamic sound and sound experience. So video ads, he is Facebook is there a what? There is a suggestion of design. When you're designing a video ad, you'll want to use these guidelines to design your ad to look great across Facebook. What thumbnail is recommended? Suggesting your video thumbnail ensures your ad's quality remains the best it can be. Recommended text length can. So now we look at the text to be controlled within ninety characters.
Supported aspect ratios are 16:9 or 9:16. The vertical full height is 16:9 is the horizontal full width, and 9:16 is the vertical full height. That means you are also 16:9 on YouTube. Most of the high-definition formats now are basically 16:9. It's the full width in landscape. There is also a vertical full width, which is 9:16.
The maximum aspect ratio of the message video displayed in the mobile version of the feed is 2:3. Videos with an aspect ratio between 2:3 and 9:16 will be processed to 2:3. The desktop version of News Feed and the desktop player. In the desktop News Feed, vertical videos have a 1:1 aspect ratio with black borders. In the desktop player, the vertical video aspect ratio is 9:16 without black bars. The recommended aspect ratio for portrait videos. If your video is a vertical 9:16, make sure important content is displayed in a 2:3 aspect ratio in the mobile feed.
Then, the video is h. 264 video compression format. The high profile format is preferred, the square pixel fixed frame rate progressive scan format, and the MP4 encapsulation format is preferred. Header file The file header contains m o o v, a to m and no edit list. Audio is stereo a a C. Audio compression format 1 28 kb PS or better.
Facebook proxy depends on their technical requirements. The length of the text of the video description is the maximum 2200 characters for the plain text, which is what you add, such as some subtitles. The recommended aspect ratio is 1.77:116:9. HDTV can be up to 120 minutes long, but not too long. The minimum resolution height is at least 600. To width depends on the aspect ratio of the video the file size should not exceed 4gb framerate is 30 fps format is these bitrates.