Today, I will share with you some strategies about how to target a quality Facebook ads audience, which can help you increase Facebook ads' conversion rate.

1. Set up a custom audience based on an existing audience segment. Custom Audiences work better when a specific customer segment is clearly targeted. Based on the customer information we already know, such as our Chinese members, or customers who have given up shopping, we can tailor marketing content, create a personalized advertising experience, and drive them to take action. The second is to create custom audience segments based on where customers are in the marketing funnel. With custom audiences, we can tailor our marketing strategies based on how familiar our audience is with the brand and where they are in the buying funnel.

2. Strengthen the effect of marketing. Can increase the intensity of search marketing. Find customers before they search for us. Use the website or app's custom audiences to discover potential customers early and maximize the effectiveness of search marketing at the beginning. Target people based on what they do on your website or mobile app and show them ads on Facebook. It is recommended to segment your audience by options such as time spent visiting your Page, frequency of visits, and devices used. Here we can use YiLuProxy residential IPs in different countries to register multiple accounts and specify different marketing strategies for users in different countries.

3. Utilize marketing content that helps re-engage users to complete the purchase. Marketing to users who put products in their shopping carts but did not pay for them. To further increase profitability, consider cross-selling or upselling items to users who have recently purchased from your site or app. Targeting customers across devices Facebook helps us drive conversions by reaching people across multiple devices. We can account for cross-device conversions to ensure we are showing the right marketing content to target users on specific devices based on where they are in the conversion funnel. For example, if we know customers are more likely to convert on a desktop, we can reach them with desktop ads and add a clear call-to-action button. We can enable the cross-device view in the Facebook Ads report to see conversions across devices.

4. Create custom audiences with high-quality data. Leverage custom audiences from feeds. The higher the quality of the data, such as complete emails, recent data, etc., the higher the chances of finding a match on Facebook. Lookalike Audiences allow us to reach new users who share similar characteristics to prospective customers. To do this, we may need to select a group of users, such as website custom audiences, countries, or regions where similar audiences are located, and determine the size of the audience. We can use the following techniques to help us make full use of similar audiences to target website visitors. Using the data tracked by the Facebook pixel, we can find users who are similar to the following groups, those who have strong consumption intentions, who have recently visited the website, or who have completed conversions on the website, and then promote sales.

5. Be aware of audience overlap. Audience overlap means that some of the people you're targeting for multiple ad groups are the same. Because the ad auction system tries to avoid showing too many ads from the same advertiser to the same user in a short period of time, audience folding may cause some of our ad groups to struggle to fully utilize their budgets.We can use the audience overlap tool provided by Facebook to check whether the two sets of audiences overlap. If we find audience overlap, here's what we can do to consolidate ad groups with overlapping audiences. If you have multiple ad groups with very similar audiences, combining them into one ad group with a higher budget will give you better results. Refine audience targeting and target audiences in terms of region, age, gender, interest, or behavior. Make sure the audience for each ad group is specific and independent of each other.