What are the advantages of Facebook marketing?

Why choose Facebook marketing and what are its advantages? We all know that Facebook is the largest social media in the world, so it has become an indispensable marketing method for cross-border e-commerce sellers to promote.

1. More precise advertising and marketing. Facebook has more than one billion users around the world. Some of the information of these users includes personal preferences, shopping history, social relationships, etc., which constitute a powerful database on the Facebook platform. This database has also become the core weapon of Facebook's advertising marketing. Using the Facebook platform to place advertisements can be delivered to the customer groups you need very accurately.

2. More powerful traffic import. Facebook is also the most active social bridge platform in the world, with hundreds of millions of users from all over the world active on this platform every day. For sellers, this is a very large flow. These users are potential customer sources for sellers, and sellers only need to do some strategic promotions to guide them to their store homepages or products. For example, using YiLu Proxy IPs to achieve precise regional delivery, because YiLu Proxy has IP proxies in more than 200 countries around the world, and its long-term static IPs are very helpful for the maintenance of our accounts.

3. It is difficult for competitors to find your ads. Facebook ads are targeted according to different groups of people, and only people who match the characteristics of the people I target can see my ads. There is no way for competitors to copy your advertisements.

4. Facebook entered the mobile market earlier. Mobile online users are gradually catching up with PC users, which is a common phenomenon around the world. Therefore, many brands and sellers have also begun to transfer marketing costs to the mobile terminal. Facebook’s mobile market not only has an advantage over other social media in terms of the number of users from the beginning, but also has launched mobile native advertising since 2013, which has received very positive feedback from advertisers.

So if you want to do off-site marketing, Facebook is your first choice.