In market research conducted two years ago, more than 98% of advertisers still prefer to advertise on Facebook. Because Facebook has more consumer data and offers more advertising options, there is also a lot of room for optimization, so it is easier to make a profit by advertising on Facebook.
This Facebook ad optimization contains 3 tips for the most important Facebook advertising strategies for all advertisers and e-merchants in 2022. Whether you are doing Shopify or Amazon, these promotion optimization methods can help you create better ad ROI results.

1.Optimize ads posts

If a Facebook post has a good user experience, the platform will recommend the post to the right audience. The ad price of such a post or the post-interaction will definitely be better than the average one. So what points does Facebook generally refer to when determining whether a post does a good or bad experience for users? Posts that spread more widely generally have the following points: more likes, more forwarding, more positive comments, and more views.
Therefore, before we promote an ad post, we can try to optimize the likes, forwarding, comments, and reads of the ad post. As far as I know, the following are some of the popular ad optimization operations.

A.Optimize the post-interaction of the ad.

The purpose of increasing the likes, forwarding, comments, and reads of the post is to tell Facebook the main type of audience for the post so that Facebook can lead a more precise audience later. In this way, when advertising for the second time, we can directly aim to increase conversions and attract users to do valuable actions on the site.
In this process, if you need multiple Facebook accounts to engage with your ad post, YiLu proxy is the optimal choice because it provides stable IPs of various types for you to choose from. Then you can be away from the IP suspension worries.
B. Optimize the website
The first step is to attract more users to click on the site. In the process of user clicks, there may also be some users who will perform valuable actions on the website, such as registration, purchase, etc. The main goal is to attract more website visitors with the number of website clicks. The second step, like the previous one, is to target the conversion volume of the website to make users perform more valuable operations.
C. Site clicks
Attract more users to visit your website and remarket for your audience. When users have visited your website, they generally have an impression of your website. If this time the platform pushes your products or services to the user, the user may produce a valuable action behavior.

2.Optimize advertising material

A. Creative ads inspiration.
A good ad can never be made without a good idea. As a marketer, you can always browse and learn good ad ideas. According to the official material provided by Facebook, you only need to follow some simple tips to make the ad copy get better results. If you want to pick an interesting subject on Facebook, the platform will consider arrangement for it. For example, it lays out the ornament very beautifully, which is visually beautiful and has a textured background color. The bright ad layout would be helpful for your ads to receive a good result.
B. People love people
The images you put on your Facebook ads, consider that it is themed on people since people love people. Of course, you can also put your best on display for ads.

3.Correct control of placement geography

One important factor in the optimization of Facebook ads is the geographic location of your placement. First of all, I would like to emphasize that the geographic location is in the crowd setting. In my limited experience with Facebook, I have found that geolocation can have a direct impact on your click-through rates and ad rates. You can actually do market research before testing the effect of different geographic locations, so you can get twice the result with half the effort.
A.I'll use the equipment for skiing as a demonstration case. I can first go to Google and search for the best states for skiing and get the results. Then I add these states to my Facebook ads in the demographic settings. One thing to keep in mind here is the time of year and climate, as many products are seasonal.
B.One last item that is rarely noticed is the revenue per geographic location. Let's say your target country is the United States and your product is one of the higher-priced products. Then I suggest you consider the revenue of each state in the U.S. when choosing the location placement of your ads.

Conclusion

Facebook ad optimization requires patience and skill. In the process of advertising, try to make fewer assumptions and collect more data and examples from competitors. Try to test as much as possible to get more accurate conclusions. At the beginning of it, you may encounter very low ROI, which is a normal case. Only if you spend time and money keeping testing, you can get closer to the ideal ad step by step.