We often emphasize the role of Amazon keywords because selling products is actually selling keywords. From product selection to operation, keywords are the most important part of the Amazon business. So today I will share with you how to select Amazon keywords and what are the skills.

1.The layout of keyword authority

The layout of keyword authority is Title>Bullet Points>Description.
There may be a lot of people asking, ‘Will orders out of the targeting keywords increase the authority of the keyword alone when my targeting keywords has been associated with my listing?’ For example, my listing word A is buried in the bullet points, is the authority of A increased in accordance with orders?
In fact, when your targeting keyword is converted, the ranking or authority being most affected is the keyword that has the strongest authority in the listing. That’s to say, the keyword in the title has most benefited from it. Even if you get a conversion through the Bullet Points in the targeting keywords A, the authority of the keyword B in the title is still boosted.
So we must pay attention to the keyword layout of the title.

2.Layout of long tail Amazon keywords and words in high-popularity categories

In the early stage of advertising, you need to bid for some long-tail words that competitors not bidding, or the bidding is not so intense. And then you can bid for the hot words in the category after accumulating reviews in the later stage.
But what everyone should pay attention to here is that the big words in the category should also be arranged in the listing, not just focused on the long tail Amazon keywords.
When placing advertisements, organize big category words into one advertising campaign, and organize long tail Amazon keywords into another. It is necessary to run ads with category words so as to realize a cost-guaranteed ACoS when the budget is less.

3.Put some positive words your product can bring to consumers

For instance, your product can benefit customers from a good appetite. Then you can search for good for appetite and check the bidding. Place some beneficial words for consumers in your ads.

4.Choose different Amazon keywords to bid according to your listing quality

When placing ads, we have to constantly test the quality of competing listings shown under different Amazon targeting keywords.
For example, Amazon keywords grill gloves and bbq gloves, assuming that the products advertised with grill gloves have more reviews than yours, higher star ratings than yours, and pictures and prices are better than yours, then we should avoid advertising space for this term.
In contrast, if the product star, price, and other listings overall score of products advertised with bbq gloves are not as good as your advertising space, we can then enhance the placement efforts.
In short, in addition to researching the hotness of the relevant words when selecting the Amazon keywords to be placed in PPC advertising, we have to investigate how the quality of the listings of competing products.

5.Amazon keywords according to the needs and habits of buyers

As a real buyer, you can create several buyer accounts to search for Amazon keywords and record all the extended Amazon keywords with high sales in similar products. Then check the search volume and difficulty of all these words. In order to realize worldwide coverage of customers’ habits and preferences, I suggest you research buyers from various countries as many as possible. By doing this, you are able to reach different audiences so as to increase effective conversion.
In this case, you can connect different IPs of multiple regions with Yilu Proxy to create and operate dozens of buyer accounts. This provider offers stable IPs that come from over 200 countries, making you diverse choices to complete testing tasks. It is convenient for amazon businesses to carry out a variety of operations without IP bans.

Conclusion

I think most sellers want Amazon keywords with high exposure, high clicks, and high conversion rates, but this is an ideal state. We have to choose different Amazon keywords at different stages.
In the early stage of the product on the shelves, we need orders to get more reviews and better rankings so as to get more natural traffic. So this time we need words with high conversion rates. Note that these words are often long-tail Amazon keywords.
In the middle of the product, we have a certain amount of reviews and better rankings when our requirements need to be upgraded. We need clicks and more in-store traffic, so we have to choose some words with higher click-through rates, which are often short-tail Amazon keywords.
In the later stage when we become bestsellers, we can add some core Amazon keywords. With accumulated strength in rankings and reviews, we are able to suppress competitors and maintain our advantage.