A great number of new sellers have flocked into the cross-border industry under the catalysis of the coronavirus epidemic since 2021. However, some of the demand that should have belonged to this year was overdrawn in advance due to the impact of the epidemic, resulting in sales in the first half of this year, especially in the second quarter being much worse than expected. In addition, some time ago, we know that the non-compliant operation of big-selling stores in some industries led to the banning of accounts, which slightly reduced the popularity of the cross-border business. But in the long run, e-commerce is still an industry with potential growth.

Any industry that wants to develop healthily and permanently will inevitably require formalized operations, and this is especially true for e-commerce sellers who rely on the Amazon platform. So in order to cater to market changes and improve our own competitiveness, what aspects should we focus on? Today I will summarize 5 key points for you, hoping to help you run your Amazon business better.

1. Various products options
As mentioned earlier, many new sellers have flooded into the Amazon platform. Every seller should show their varieties during the product selection stage, and no longer use the traditional method or completely rely on the suggestions of product listing software to find products. We recommend that you select products by keywords and have a set of methods that can verify the need for keyword selection. The keyword-based selection method can effectively help you avoid the homogeneity of product selection. Referring to the top three sellers of the same type of competing products for your listing is effective and requires long-term persistence. The buyer's account used to place an order also needs to be maintained for a long time. I use Yilu Proxy to do this. YiLu Proxy is a mature proxy IP provider that can stably provide static IP proxies in various countries for the long term. YiLu amazon proxy also provides free dynamic IP proxy traffic for customers, and the price is affordable.

2. Involvement in high-unit-price products
Sellers had better abandon the previous thought of low pricing strategy and involve in products with high quality and high unit prices, leaving a certain profit margin. Especially this year, the cost of freight has soared, and the raw materials of many products have also risen. At this time, if you still sell products with a very low unit price, you will be very passive to maintain the previous profits.

3. Create professional and specialized stores
We need to find the needs of the market segment and sell specialized and vertical products. Here is an example of a store that focuses on cosmetics for older women in the U.S. Currently, it has only one listing on Amazon, but its daily sales volume is around 15,000 US dollars. Of course, the brand itself is relatively large outside the website, and it grows up step by step with the origin and interests of focusing on the niche market demand of niche people.

4. Keep flexible.
Due to the coronavirus epidemic, Amazon has made several adjustments to the FBA inbound restrictions, ranging from based on the ASIN to the following according to the total storage capacity. As an Amazon seller, if you have overseas warehouse reserves, you can be more flexible to deal with such restrictions. In addition, we have to maintain the flexibility of sales, such as appropriately reducing the number of days in storage of relatively slow-selling products so as to pull up the storage capacity. Once we get optional plans from sales methods to inventory control, we can comfortably cope with various conditions in the peak season.

5. Improve advertisement and optimization strategy.
Because the Amazon platform is constantly compressing the display position of natural traffic, how to develop an effective advertising strategy is becoming more and more important. If you work in Amazon advertising careers, you will achieve a more satisfying advertising input-output ratio from a better advertising strategy.

Conclusion
Finally, the whole cross-border industry issues constantly happened, and unexpected events are also more frequent for the first half of this year. In this case, we still need to be stable in mentality and ready to welcome the arrival of the peak season. Well, these are some of our suggestions for becoming the best Amazon seller today, if you still have related questions, please feel free to leave me a message.