2022 is coming to an end, and many friends around me have already started looking for investment managers to register new amazon stores for next year.
The e-commerce industry and the Amazon platform are changing every year.
Today I will give you 10 suggestion on how to do a good sale performance on Amazon store in 2023.

1. Avoid categories that make you work very hard, and avoid products that are placed on one hundred orders one day. When hearing this, some friends may ask WHY? hundred orders will lead me to a good sale performance in Amazon.
Here mainly for the following 3 reasons:
A. The ability of individual sellers to resist risks is relatively weak. At this stage, Amazon’s small and medium-sized sellers have supply chain resources and local tyrants supported by large sums of money. After all, a small and medium-sized sellers are actually very weak in resisting risks. After you have gone through untold hardships to find a hot product with hundreds of orders, in order to prevent the product from being out of stock and ranking down, you have to store a large amount of goods in the FBA warehouse. There is a famous saying in the circle of Amazon sellers, that is, when I stop doing Amazon, I will earn lots of money. This means that some sellers have deposited a large amount of funds on the inventory.
B. It is very hard or difficult to operate this kind of category. The categories can get hundreds orders per day are generally very competitive categories. You have to guard against the spoofs of your peers, and you have to also pay attention on the brutal invasion of new sellers. so that it will be very tiring to operate.
C. Little profit, because it is a popular category, and the PPC advertising Cost is very high, which consume a lot of profit margins. Therefore, most of the so-called hot money is actually a surface number, which is more suitable for some medium and large sellers to operate. The most of the money are runing in the inventory, This is not worth the candle.

Do we have any idea to deal with this situation?
We suggest that you have to focus on products with a monthly sales volume of 10 orders per day, and gradually refine the operation to improve the turnover efficiency of funds and avoid placing too much funds on inventory. You have developed five similar products, and your monthly income can basically meet your expectations.

2. Establish a product brand instead of a distribution store. Amazon has developed to this day and has completely passed the barbaric era of bowing its head to pick up money. This is why many people say that Amazon is not doing well now. On the other side, it is an opportunity for hard-working Amazon sellers, and Amazon still has a lot of potential. Today's Amazon sellers must have brand awareness, establish your own product lines, and form labels for themselves. For example, if I sell barbecue tools, I have to show all Amazon buyers that I am a brand seller specializing in barbecue tools. Find a niche to focus on this category. Only by persevering will you finally find a category that suits your business on amazon.

3. Focus your energy on your amazon store, understand your customers, and don't rashly join an independent site. There are 3 reasons why everyone is not allowed to join the hot independent site rashly.
A. Independent site have high investment and slow results. In the past year, independent websites have been very popular in the market. Many sellers who think that Amazon is not doing well now hope to find a new platform and a new direction to break through, and join independent websites one after another. Of course, this starting point is very good. Compared with Amazon, the independent website is much more friendly in many ways, but it is really a very costly process to do a good job on the independent website. If you want to get quick results, the investment is very large.

B. Facebook ads have become more stringent, and the environment for drop shipping is not as good as before. Facebook advertising policy is very strict and ads accounts will be suspended frequently for any reason without predict.

C. It is difficult to control the timeliness of logistics. The logistics timeliness of independent site is not easy to control. If you want to satisfy buyers, the cost of self-built logistics channels is very high. In short, for small and medium-sized sellers, independent websites are not recommended to enter rashly if you do not have very strong financial strength. If you have to do it, we suggest that the funds invested in blog content, etc. It will be much easier to start independent site after getting enough traffic. In short, we recommend that small and medium-sized sellers focus on good service to Amazon's on-site buyers. the traffic out of store need to lead to your amazon store. The big Amazon platform itself have already help you solve the two major issue: Traffic and Logistics, so it will be a better choice.

4. Avoid copyright and patent risks. When we select products, we need to check whether there is a risk of patent infringement. At the same time, the title, 5 points description, and the search term should also be carefully checked, should not appear brand words, so as to avoid the listing being closed due to intellectual property rights, causing unnecessary losses.

5. Think outside the box. People seek advantages and avoid disadvantages, and those who face difficulties and face them are a minority after all. In fact, Operating Amazon Store is under the same rules. For example, Amazon’s European site is in a mess because of Brexit, and VAT is very troublesome, which reduces the motivation of many sellers to enter the European market. But if you are a caring person who works hard to study this VAT, find out the various limitations of the platform, and think outside the box, then you will surpassed some competitors at the beginning.

6. Re-optimize product listing, re-examine your listings, and optimize where there is still space to improve. For example, the main picture of the product may not contain a scene picture keypoints showing that this product can solve the issue before. After you read the customer's review, you will know which scenarios the customer uses in their daily life fit their demands, Turning these into pictures and uploading them to the main picture will greatly improve your conversion rate. I hope you can pay enough attention to it.

7. Set realistic goals. Amazon won't make you rich overnight, and it won't be as easy as it was before 2016. To be successful, Amazon needs hard work from you. Like other businesses, set practical development goals for your own store every year, and proceed step by step.

8. Do not choose high-priced training courses impulsively. There are a lot of Amazon training institutions in some cities, and the tuition fee is often $999 or $5000, which is not cheap, honestly speaking. I want to suggest that you do your best to study free tutorials online for a period of time, and then decide whether to participate in their course. In fact, this self-learning process is also a test of whether you are suitable for this course. After passing the test, you can go to class in time.

9. Choose a long-term and stable proxy, such as YiLu Proxy. A long-term and stable residential static IP can help you maintain some good store accounts. If you use a traffic account and a buyer account, it is suitable to choose an other countries' dynamic IP. You can find some suitable IP in Yilu Proxy, which covers 90 millions IP pools from more than 200 countries and regions' servers. No matter which country IP your store is targeting, YiLu proxy can perfectly offer.

10. Hope that every seller can become a lifelong learner. The e-commerce industry requires practitioners to have the ability of lifelong learning. The operation methods of e-commerce are always evolving. Even the Amazon platform is constantly learning. Platform policies are also constantly being updated. Then, as participants in Amazon, we must have the willingness to keep learning. If you choose cross-border e-commerce, you will be a lifelong learner.

The above is today's shared idea about Amazon operation in 2023. Hope it can help you timely.