If you want people to find your store more easily, you need to set up an e-commerce SEO strategy. An excellent and effective SEO strategy should include these items, check them and see whether you do a good job.

1. Conduct Keyword Research.
Keywords act as an important role when keeping you findable among numerous and dazzled online choices, especially picking out high-value search terms your target audience prefers will boost your chances of being discovered.
Before you determine a keyword, do some research on it. Make sure how often people search for it (keyword search volume), how competitive it is in the paid advertising space (cost-per-click, or CPC), and what people are hunting for when they apply that keyword.
A high search volume reveals increased popularity, meaning that you’ll gain more active searches for that keyword.
A high CPC reveals fierce competition. In this case, a long-tail alternative will be more friendly for your ranking.
Finally, user intent reflects what people want to find when they type a certain keyword into Google’s search bar. Searching for words that display buying intent would be better.
In a word, high volume + low competition + high intent + high relevance = higher SERPs ranking

2. Do Competitor Research.
If you are confused about how to deal with optimization for your e-commerce site, then analyze your excellent competitors that have put a lot of effort into optimizing their websites. And you will dig out many secrets and clues from them.
In the first place, pay attention to the keywords on competitors’ homepages coupled with their top product pages.
You can also utilize tools like SEMRUSH to know what keywords your competitors are ranking for on both organic and paid searches.

3. Improve Site Structure.
The structure and organization of your site will ultimately help define your SERP ranking because they determine whether your site’s user experience is first-result material.
An organized and well-structured online shop is convenient to navigate and fascinates customers to make a final purchase. And search engine algorithms easily target pages to rank for specific keywords.
Keep your site structure simple to ensure each page on your site is just a few clicks away from your homepage. And your link authority also lies with it.

4. Optimize Homepage.
A. Homepage Title Tag.
The SEO title tag needs to involve your company name as well as the chief keyword phrase you are targeting in less than 70 characters. Because it is displayed in search results, you had better make it charming and appealing to search visitors.
B. Homepage Meta Description.
About a 160-character description of your business, the purpose is to stimulate users to visit your website.
C. Homepage Content.
The content on your homepage should help visitors learn more about your business and products in a brief and clear manner. Consider displaying your unique selling conception and your top products on the homepage.

5. Focus on Product Page.
The product page refers to the backbone of your business, so you will need to put plenty of effort to optimize it. It is not far enough to write a few lines of text about each product and place an image or video if you want Google to find you.
A. Product Name.
In most instances, the product name is also used in the SEO title and URL of your product page. So you’d better put a common search term or keyword phrase in your products.
B. Image.
a.Add the main keyword to the file name.
b.Add more keywords on extra photos.
c.Add the product name and keywords to the ALT text for the image.
C. Video.
The video can be a basic introduction to your product, a usage tutorial, or recommendations from customers.
Besides, creating content that provides added value to your brand is an easy way to attract more potential customers, such as new knowledge, inspiration, or pleasure. Try to publish them on mainstream networks like YouTube, and you will receive good feedback.
D. Customer Reviews.
Encouraging customers to make real reviews is an excellent way to boost customer confidence in your product because they tend to listen to what others say about before finalizing their purchase.
Moreover, no matter whether they are compliments or negative comments, reviews give you access to engage with your customers to keep them or bring them back.
E. FAQ.
Equipping product-specific FAQ content is essential for optimizations. Answering common questions about shipping and return policies can increase client confidence and lead to more conversions.

6. Enhance Loading Speeds.
In order to guarantee the best UX possible, search engines prefer to recommend sites that load faster.
You can improve your page speed by compressing heavy images and files, enabling browser caching, cleaning up your code, and hosting videos on third-party sites.

7. Create Backlinks.
Never underestimate the value of backlinks. The more backlinks you have from high-quality sites, the more authoritative your site is.

8. Proxies for E-commerce SEO Services.
Whether you employ web scraping bots or API for your keyword, competitor, and URL research, you can significantly facilitate data gathering when using SEO proxies. A proxy will act as an intermediary between the client and your sources. It will shield your identity online and keep your network safe when you search for the keywords or terms that will lead to the most clicks.
YiLu Proxy makes it feasible to hide your IP to prevent getting blocked or banned. So you can get around general anti-scraping, location restrictions, and other threats.