What can you do to scrape Amazon reviews?
Today I mainly share with you how to research the Amazon reviews of competing products to serve our product selection, specifically, to increase the probability of success in product selection or reasonably differentiate our products. First of all, for example, you can collect negative reviews to clarify the pain points of consumers and understand what aspects of the product they are not satisfied with, so we can target optimize products in a targeted manner. Moreover, we can use the distribution of the Amazon review in the variants to see which variants and colors sell better. Then we can allocate colors and quantities in the pre-order. Finally, You can also learn from the reaction to negative reviews of excellent sellers and supplement the experience of dealing with bad reviews.
How to cultivate buyer accounts?
You can use buyer accounts from various countries to place orders at the top three stores of the same category to find out the advantages of these products. I use YiLu proxy to cultivate buyer accounts, which is an established proxy provider with its own IP pools. We can choose the static IP proxies that keep stable and effective for a long time since stable IPs are crucial to this process. For specific questions, you can contact customer service on the YiLu Proxy official website to seek one-on-one Q&A about practical operations.
Why do you need to filter Amazon reviews?
In fact, not all product reviews are informative. Because many sellers use buyer accounts to fake positive reviews. So how to filter the valuable Amazon reviews and quickly organize and analyze a large number of Amazon reviews? Today we will share with you the specific tools and methods of use.
How to filter and analyze Amazon reviews?
1. Detect fake Amazon reviews.
In this part, we will use a tool called FAKESPOT, a fake amazon review checker, which provides a Chrome extension. We can install it and click on the analysis page to rate the listing. If the Amazon review star of the listing is C or above: C B or A, it means that the reviews of the product are more trustworthy and can be used as a reference. On the contrary, if the star rating is in D, E, or even F, then we'd better further filter the review of the next competing product before analyzing.
2. Amazon reviews analysis
A. Tools.
Once we have selected a competing product listing that is worthy of reference, we can download the review information for analysis. We can also observe the reasons why consumers like or dislike the product respectively. Our products must have the advantages of competing products, while we should focus on their shortcomings to make improvements. I recommend using helium 10 to organize and analyze the Amazon reviews. Open Chrome Extension and click Review Insights, choose only verified or only helpful to filter valuable Amazon reviews. And then, you can filter Amazon reviews according to various purposes, for instance, you can extract all kinds of Amazon reviews, low-rating reviews, or high-rating reviews.
B. What are the purposes to filter Amazon reviews?
a. As we said earlier, we can analyze which product sells best in a multi-variant listing, which is shown by the percentage of Amazon reviews. This is a guide to the subsequent stocking, such as its model or color.
b. We can filter the negative reviews, ranging from one-star, two-star, to three-star. We can analyze the frequency of keywords in bad reviews to see which keywords appear the most times. Of course, sometimes some keywords captured by the software have no practical reference significance. For example, verbs, then we need to analyze them one by one at this time. We can filter the common problems among these bad reviews, and then solve them one by one.
c. Aside from negative reviews, we are also able to extract only positive reviews and analyze them, including four-star and five-star. The specific method is similar to the last one, you can research the keywords that appeared in positive reviews so as to find out their strengths or merits. We must try our best to apply these advantages to our similar product and even surpass our competitors.
Conclusion
The above is a filtering and analysis method for the Amazon review of competing products. If you have any other questions, please leave me a message.