8 key points about amazon product selection

Tue Dec 13 2022admin

We are likely to have a lot of intended products when it comes to amazon product selection, which may come from factory resources, such as products from a friend’s factory, or they may be selected by ourselves through product selection tools, such as helium 10, or it may be in which we see people inside the group enthusiastic discussion. In this case, if we do the final keyword verification one by one, it will actually consume much time and energy. So how do you quickly filter and find products that are worthy of entering the final verification process? Today, I will share with you 8 key points about it.

1. To validate selected product inspiration.
No matter where it comes from, we need to first confirm the two most basic things: the market share where the product is located should be large enough and there is also room for profit.
In terms of market share, what we have to consider is whether the ceiling of the category of our selected product is high enough. Can small and medium-sized sellers get a share of the pie through their own efforts after entering the market? We can search with the X-ray plugin of heluim10, mainly using the total revenue data to measure its market share. When we are not very familiar with the industry, it may be difficult to measure the size of its volume through only one product. We recommend that you find a few more categories to do a side-by-side comparison.
In terms of profit room, the biggest issue is actually the product itself. If you want to select products with a longer-term profit margin and reduce the possibility of price wars, we must explore opportunities from the existing product review details. Specifically, what are consumers complaining about and what is the pain point of the product? If we solve part of the consumer's pain points, then we can get the corresponding long-term profit.

2. The ability to enter the market.
A. We need to avoid selecting products that have many strong competitors. A manifestation of this product is the number of reviews of the top seller is extremely high. For example, Bluetooth headphones may have received 20,000 to 30,000 reviews. We need not intervene in the market because there is no entry point for differentiation.
B. We have to assess how complex we can accept the promotion process. This is something we can do by comparing with other competitors to evaluate if we need off-site free delivery for product reviews, or off-site advertising for lead generation and other promotion methods. Consider whether we ourselves understand these promotions and whether we have the ability to realize them. If you need to cultivate buyer accounts, you can use IPs of Yilu Proxy for your purpose since it is reliable as well as cost-effective.
C. Calculate in advance the amount of the deposit for stocking and determine whether we can afford it or not. We need to evaluate the cost of the product and its average monthly sales.

3. The ability to differentiate our selected products.
We have to evaluate whether we have the ability and money to optimize the pain points of the product research. In addition to this, we need to identify the target consumers because we need to do a targeted listing and advertising lead generation. The more specific the user is portrayed, the more accurate the traffic will be.

4. Select a qualified factory.
We need to go through the samples to confirm how the quality of this factory's products are and whether they have the ability to do a good job. Then we also need to confirm that the purchase price is available to get a profit margin. Finally, we also need to confirm that we can communicate well with the factory that has a good attitude.

5. Newcomers should try to avoid the following products.
When we select products, we had better avoid seasonal products, gray products, and adult products that cannot be advertised, as well as products that are prone to patent disputes, and products that involve personal injury.

6. Select products with the right size.
In the stage where the operation is not particularly mature, we try to avoid large-scale products because the high storage fee and FBA fee make the overall operation more difficult.

7. Select products with moderate search popularity.
We need to find a balance between competition and demand.

8. Select products with stable sales.
We need to check if its sales are relatively stable in the last two to three months. Try to avoid products that suddenly become popular because the popularity of the product may fade when we enter the market and may end up losing money.
The above are the 8 aspects to verify whether the Amazon product selection is correct. We can use these methods to quickly find products suitable for the following keyword verification session.

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