Recently, there has been a lot of news in our small circle of cross-border e-commerce. After some big sellers collapsed, this chain reaction followed one after another. I believe everyone has heard about it, such as layoffs and ingenuity. To a large extent, this result is due to the fact that some sellers in the past did not pay attention to this compliant operation, and then did some illegal operations, which left this handle, which has a lot to do with the platform.

Amazon platform’s cleanup of seller accounts is expected to last until September this year. This episode is the reason why Amazon made up its mind to block the platform's big sales. Therefore, the test for our Chinese sellers is not over yet, so we once again suggest that everyone should start with the product, and then conduct white hat operations in a compliant manner. So today I will mainly share with you a few points, which we think are the most basic, and then the operation content of the white hat that everyone must master, which will also involve some of the programs we have shared before.

The first is scientific selection. Product selection is our first step in Amazon. Reasonable and qualified product selection is half the battle. Know how to find the right product and avoid this saturated market to find potential opportunities. Marketplaces are crucial for new entrants to the market.

The second is to develop a reasonable keyword selection strategy. Keywords are crucial to Amazon sellers, both in the product selection process and in the subsequent operations. After obtaining qualified product selection results, if we want to improve product rankings and promote sales, then optimizing listing is definitely the first step we need to do. Listing is our operating carrier other than products. Only a fully SEO-optimized listing can gain more exposure and be displayed in front of more consumers with potential purchase needs. A successful keyword SEO optimization process should be based on your own products and the degree of competition among keywords in the category, find out the weaknesses of keyword traffic of competing products, select the target keywords and arrange them in your own listing, and then carry out targeted sexual promotion.

The third is to write a copy that is easy for consumers to place an order. In the previous article, we know the importance of selecting keywords, but the keywords we selected are arranged in the listing, not simply listed. Consumers can at least know from your copywriting what buying your product can help them solve. The question is, what convenience will it bring to their life.

The fourth is to choose a high-quality, high-resolution main image. The main image of your product is the first image that consumers see in the search results. The quality of this main image will play a decisive role in the click-through rate of your listing. Under the home furnishing category, Amazon allows sellers to select a main image with a background image on the main image to increase the click-through rate. Then these two identical products will have a very obvious difference in click-through rate because of the difference in the main image.

The fifth is to create a high-quality A-plus content details page. After completing the brand registration, sellers can make A-plus content. Good A-plus content can effectively increase the conversion rate of your listing by at least 5%. If the effective post traffic of a listing is 100 times a day, the current listing conversion rate is 10%, with 10 orders per day. Then if his listing is optimized better, and the overall listing conversion rate is increased to 15%, then the daily order volume will rise to 15 orders. And this optimized A-plus content requires only a one-time investment from us.

The sixth is to make good use of YiLuProxy, a proxy server. Using YiLu, we can more product comparisons. The top three sellers in the same category are the objects we need to compare. , The advantages of their products and listings, we must do in-depth understanding, comparison, and absorption. We also need to use multiple buyer accounts cultivated by using YiLu proxy IPs. Ordering reviews and getting feedback are essential tasks every day.

The seventh is that we must have the ability to obtain off-site traffic. Amazon spends nearly $157 million a year on Google Ads, and it is currently the largest paying user of Google Ads. And now Amazon has added a new brand drainage reward program, which is a supplement to promote sellers to go outside the site for traffic. Especially in the early stage when our products are just on the shelves, we have a compliant off-site diversion method, which can quickly improve the ranking of our products during the new product traffic support period.

Well, the above are some Amazon white hat operation methods shared with you today.