Amazon’s pursuit is to maximize the reported value of every customer who comes to shop on their website, that is, to pursue the highest RPC (revenue per customer).So as a seller on Amazon, we need to know which aspects these buyers who shop on Amazon are most concerned about. Because simply speaking, the display logic of products on Amazon is like this. First, the consumer has a shopping idea, then enters the search keyword, and finally displays the relevant products. So we need to understand what consumers think when they shop on Amazon.

Here we mainly talk about four main points. 

A.The first is price. Yes, the price is the advantage of our Chinese sellers. But most of the Chinese sellers are focusing on price war. Everyone knows that basically if our Chinese sellers get together in a category, everyone will not make much money. In fact, this is very detrimental to their own Amazon business and sustainable development. However, surveys have shown that this American customer in the Amazon store is actually not that sensitive to prices. As for the price, everyone just needs to be value for money and set an appropriate price. Therefore, it is recommended that if you have a certain selection and operation ability, you should dare to dabble in relatively high-priced products, such as products that cost around $30 to $50. Of course, this premise is that you have made a great improvement and improvement to the quality of your product.

B.The second point is the delivery service of FBA. Most customers on Amazon are very concerned about whether your products use the FBA delivery service. Therefore, for sellers who use that kind of self-delivery, their living space will become smaller and smaller. It is also recommended that you must use Amazon's FBA service, which is convenient and can bring customers a better shopping experience.

C.The third is about the quality and star rating of the review, so let’s not talk about this natural review. The text description of our review must be as long and detailed as possible, and try to avoid that kind of review that is too short. Of course, the one with pictures and videos is definitely the best. Yes, but also to ensure the quality of pictures and videos. Many sellers use the buyer accounts cultivated by YiLu Proxy. There is no connection between these buyer accounts. YiLuProxy can solve the IP problem of your buyer account very well. YiLu Proxy provides residential IPs from more than 200 countries and regions around the world for your choice. The rest is the star rating. If the star rating of our product is too low, the customer will think that there is a problem with the product after seeing it, and may leave immediately after seeing the star rating.

D.The fourth is about the brand. If your store has just been established, it is very normal if the brand is not well-known. Don’t worry, customers on Amazon actually don't particularly care whether third-party sellers are big brands, unless there are some products that are monopolized by big brands, and they may pay more attention to this brand. Of course, when we select products, we will directly pass this part of the product that has been monopolized. We just need to do a good job in quality and service in the early stage. After you have a relatively high sales volume on Amazon, we will make efforts to build our own brand. Therefore, in view of the above points, as a seller, we must implement the following 8 points in action.

a.The first point is that if you enter a new product category, don’t rush to grab the hot words with the most traffic in this category. First, go to some competing products with relatively low rankings, and then grab the words that are a little hot. Go to the position of these words, and then continue to accumulate reviews and accumulate sales data, and then gradually grab such big words with relatively high popularity.

b.The second is to focus on the research and optimization of long-tail words for products.

c.The third is that on Amazon, only 30% of buyers will complete the purchase action on the second page, so we must grab the position on the first page.

d.The fourth is that the products on the shelves must be differentiated from competing products. For example, in the product material, color or packaging, and so on.

e.The fifth is to set a higher price after making a product that is differentiated from competing products. Otherwise, our price should not be set too high.

f.The sixth is to focus on net profit and not blindly pursue high sales. In the final analysis, we do this Amazon business for the purpose of making money and pursuing profits. If it is only for the number of orders, it does not make much sense.

g.The seventh is to take high-quality main pictures, and the money that should be spent on the pictures must not be saved. We have emphasized this many times.

h.The last point is about the price, we must enable the coupon on the listing.

Well, above we have analyzed which aspects Amazon buyers pay more attention to before placing an order, and some points we should do as sellers.