I believe that many Amazon sellers know how to add variations when they release their products. Of course, the use of YiLu Socks5 Proxy residential IP to log in to the Amazon platform is still the top priority. The stability of residential IP is related to the security of our account, so I will emphasize this point again and again. For us, the release of Amazon variation is one of the most basic operations for us and the most basic skill that we need to master. But apart from these, whether we can make good use of variations in our operations to take our marketing operations to a higher level, there is indeed a lot of room for manipulation. Today, we will give you a few suggestions for this area.
First of all, we know that in the process of releasing products on Amazon, some categories cannot create variations, while some categories can create variations. What role does variation play for us? It allows us to integrate multiple products together, allowing these multiple products to form a traffic transfer between each other, and at the same time allow customers to stay on our product pages for a longer period of time. On the other hand, as a variation from the algorithm of the system, our listing can have more weight. So we should make full use of the function of Amazon variations.
1. When releasing a product, try to choose a category that can create variations to release the product. However, there are some products that do not have variation attributes, such as electronic products, which do not have variations in the categories of 3C electronic products, or consumer electronics. What should we do with this class without variants? It is suggested that you can choose the relevant category to publish, so that it can become a product that can create variations. In this way, in subsequent operations, we can use the variation function. Of course, you may not want to make variations and just want to sell a single product. It doesn't matter, if you create variants and only want to buy one of them, you can set the inventory quantity of other descendants to 0, so that the inventory of other descendants will not be displayed in the foreground.
So, our created variation didn't affect the later operation, but how should we take advantage of it? When creating variants, there is a clear intention to get the most out of our products, especially for some of the more expensive ones. In operation, we may sometimes need to perform some brushing operations. But when ordering, it is a bit distressing to use more expensive products. It is impossible for you to send products worth tens of dollars or even hundreds of dollars to customers for ordering. In this case, if you combine high-value and low-value products when creating variations, you can effectively use the low-value products as content for sample reviews.
2. Focus on creating high-value products. If I use a low-priced product to send samples for evaluation and get a high evaluation, after reaching a certain level, I don't want to sell low-priced products. I just need to clear the inventory of the low-price child in the variation and stop selling it. In this way, the entire product evaluation is concentrated on high-value products, right? In this way, the problem of difficult evaluation in the entire operation can be solved.
This is a situation. In another case, we can also merge multiple children during the publishing process. For example, I am now creating a listing that does not have any reviews when it is created. At the same time, I also know that before creating, I will conduct some evaluation. Suppose there are 10 reviews, then I want to have 10 reviews on my listing after the review. If you have 50 reviews on a listing, it seems like a high-risk thing to do. But if there are only 10 reviews on the listing, the risk is much smaller.
OK, can we do it this way? First, I created 5 sub-volumes, which are 5 independent listings, not sub-volumes. Then I run 10 reviews on each listing, so that each listing has 10 product reviews. Then I combined those 10 reviews into 5 listings so I have 50 reviews. After the merger, if there are some listings that I don't want to sell, then I can set the inventory to 0, so I have a listing with 50 reviews, and I am also free to build a certain product. This is a method that allows our products to be reviewed quickly and relatively safely.
3. In the process of building, there will definitely be some old products in our store, which have already received many evaluations. In this process, I may develop a new product, which is the same as the old product. But simply selling a new product is difficult. At this time, I can create a new listing on the old listing, that is, create a new listing. By combining old and new products, the new listing will have many reviews. In this case, creating a new listing is easy. As the sales of the new listing increase, after the new listing is sold, it will receive some real reviews. At this time, we can slowly accumulate real evaluations until the accumulation reaches a certain level, and we think the evaluation of the new listing is already good.
In this case, we can choose to split the listing and keep the new listing separate from the old listing. In this way, the old listing still has many reviews, and the new listing also has some corresponding reviews. By combining the new with the old, we can achieve the effect of bringing the new on top of the old, making the operation of new products easier.
In this case, if both the old and new listings already have reviews, and I have a new product, I can repeat the process and merge the new with the old. When the new listing has enough reviews, I can split it again. That way, it's easy to get enough product reviews per listing.
As a reminder, Amazon is also aware that some sellers use this method for merging and splitting. Mergers and splits themselves are cases within Amazon's rules, but be careful not to merge unrelated products together. For example, you buy a laptop, pair it with a cable, and create variations, which is against Amazon's rules. However, if you have a high-end laptop and a low-end, inexpensive laptop, you can combine the two listings together. For this kind of similar product, the matching of different styles is in line with the rules. However, if you merge blindly, you may put your account at risk, so we also need to be careful when operating.