The topic of this article is the impact of Amazon search results page positions on sales. Amazon keywords play a crucial role in Amazon marketing, and analyzing the position of a seller's products in the search results can help them understand how their product performs. The keyword display results for a product typically include six areas, including the title search ad, homepage search ad, and natural slots, video ad slot, on-page ad slot, and ad slot at the bottom of the search results.
It's important to note that the closer a product is positioned to the front of the search results, the more likely consumers are to click and convert. The homepage search result positions are divided into two types: paid advertising position and natural position. The first position of the paid advertising position is the headline search advertising position, with an average conversion rate of 8% to 11%. This position requires the seller to have completed brand registration, which increases the chances of getting up to two top positions in the search results.
The second position of the paid advertising position is the top search advertising position, with an average conversion rate of 25%. Obtaining this position requires more than just position bidding. A high budget for keyword bidding and a strong sales record over the last 30 days are also necessary.
The third position is the video advertising position, which is not widely used by sellers, but can be very effective if the quality of the material is high. The sales volume of this advertisement for a specific keyword is about two to three times higher.
The fourth position is the in-page advertising position, which has an average conversion rate of about 5%. If a product is naturally on the second or third page in the search results, this type of advertisement can be a good choice.
The fifth position is at the bottom of the search results, which typically has the worst conversion rate. However, if a product is displayed and clicked in this position, and the bid is relatively low, the seller can still benefit from the exposure.
In summary, understanding the impact of Amazon search results page positions on sales is essential for sellers on the platform. The article highlights the different positions and their conversion rates, as well as the requirements for obtaining them. By paying attention to the position of their products in the search results, sellers can increase their chances of driving sales and growing their business on Amazon. Here you can also use the dynamic IP in YiLu Proxy
to increase the click rate of your own store and improve the rank.