Note: Facebook account registration and login need to use the YiLuProxy residential IP, and try not to change the residential IP address for a period of time, so as to avoid the account being banned due to abnormal IP. Then let's continue to talk about Facebook advertising function.

The second function is the creative hall. Creative hall is a tool that helps us create advertisements. It provides prompts so that we can move pictures to the account of the business management platform, and then organize them into shared folders to help us collaborate with colleagues more effectively. Facebook's Ads Manager has a collaboration feature that companies or teams can use together. Some tools are dedicated to delivery, some are dedicated to images, some are dedicated to data analysis, and some are even dedicated to collecting data.

Ok, let's create a sample image. There are four tools here, which are managing sample pictures, picture text checking, and browsing format. The browsing format can preview advertisements in the form of single video. The same goes for the Instagram ads here. We can put it on Facebook, we can put it on Instagram. Take short videos in stories, such as slideshows, videos. There are also interactive experiences, which include full-screen advertisements and carousel experiences, carousel media, character media, etc.

When we browse Facebook, various advertising pages will appear on our mobile phone. We can create a mock-up in Admin mock-up. For example, we can create a single image ad. First, we need to upload a profile picture. Its recommended size is 180*180 pixels.

In the text content of the ad, you can enter the URL you wish to promote. Fill in the text of your ad and check that the domain name of the website is correct. The ad title will appear in the description text of the ad link in News Feed. You can fill in a URL here and turn it on to test whether the URL uses the title and description text displayed by the ad. Call-to-action buttons help people actively visit your website or contact you. If you want to do business, such as selling large machinery and equipment, you can ask people to leave their contact information and contact you. If you want to run a promotion or offer an offer, you can provide that information here too.

Now we're going to start adding pictures. Normally, you'll need to upload the image yourself. These pictures are your gallery. Also, here are some stock images that we can use. Facebook has a partner photo site that provides a lot of photo material to help us create ads. Note that if you use the images on this site, it is free, but if you want to download the images, you may have to pay.

That's the process of creating an ad. We created a mock-up of an ad, where we can write copy, promote URLs, etc. We create ads in the form of a single image, of course other formats are also possible. You can visit Facebook to test it out. The second tool is the Image Text Checker. Facebook has this tool because it has a rule that the text in the image cannot exceed a certain proportion. For example, if you have a picture with many advertisements in it, if the text exceeds this limit, it will not comply with the regulations. You can upload the picture you designed, such as a poster designed by an artist, to the picture text checking tool. This tool will automatically check whether your image text complies with the regulations. The ratio of image to text will affect how many people your ad can reach and whether it will serve. Therefore, this is very important and everyone should pay attention to it. Facebook has a policy not to have too much text in images.

It's an interface for browsing ads we've just looked at to help us find inspiration. Here's a preview of some of the advertisers and ads we've done well, where we can find some ad inspiration. The first is the Snapshot ad, right? Yes, this is a Stories ad. Let's take a look at the ad in the boutique column again. This is a video ad with some products below it, which is very suitable for e-commerce promotion. Then we come to full-screen ads, which are great for telling stories or brand stories. Let's click on an ad to see. After clicking, a very immersive interface will appear, which makes people feel like they are in emotions. It has a strong visual impact and can leave a deep impression on people's minds. It is very suitable for this Brand promotion. The entire ad is about promoting the brand and getting others into the brand, which is very effective.

This is a national ad, and there are some videos below, including vertical video, panoramic video, and VR video, as well as slideshows, carousel ad images, etc. You can go and see for yourself and try to learn from the advertisements made by others, they are really beautiful. In terms of creativity, there are other things we can learn from and emulate.

In the next article, let's take a look at the business management platform.