For Facebook account registration and login, you need to use the YiLu residential IP to register and log in to Facebook, and try not to change the residential IP address arbitrarily for a period of time, so as to avoid the account IP being blocked due to abnormal IP. Let's continue to talk about Facebook advertising.

You can choose the countries where you want to advertise based on your business location. If you are doing Amazon Europe, you can consider investing in larger European countries such as Britain, France, and Germany. If you are working in the North American market, you can consider investing in the United States, Mexico, and other countries. If you are making shrimp skin or old Zada, you can consider launching them in Southeast Asian countries. The market share of Facebook in Southeast Asian countries has reached over 80%, and the activity of Facebook users in Southeast Asia is higher than that in European and American countries.

After setting up your business account on Facebook, you'll be taken to Ads Manager. Here, there will be an overview of ad accounts, which contains several ad accounts and IDs. Users can create many ad accounts here, and each ad account can do different things. In Ads Manager, there are many functions, including ad planning to create and manage ads, measurement and reporting to measure and report on success, and assets and settings.

Before creating an ad, you need to consider the audience of the ad, that is, what kind of people you want to serve it to. This is different from advertising on TV, and then you can choose your group in the advertising plan, group, your group is your target group, let's take a look at what options are available in this group. The first is gender, gender is male or female, or all genders, we can choose all genders. Then we can look at the age, from how old to how old, we can adjust it to the age range you want, for example, if you are a taxi, you can adjust the age to 18 to 45 years old. These people are more likely to be taxi drivers.

Shopping on Facebook is common in some countries in Southeast Asia, where it is as high as 80%. At the same time, some people in Central Asia are also used to shopping on Facebook, such as in Pakistan and Turkey. While Facebook is widely used around the world, it is particularly active in Southeast and Central Asia. In Facebook Ads Manager, you can choose the country or region where you want to advertise, such as the United States, United Kingdom, France, Germany, etc.

When doing audience analysis on Facebook, you can choose between two audiences: all Facebook users or people connected to your Page. Users associated with the Page are users who have had some relationship with the Page on Facebook Proxy, such as liking or following. When choosing a country and region, you can decide the region to put in according to the market you are doing business in, such as the United States, the United Kingdom, France, Germany, etc. And the target audience can be determined according to gender and age, and specific points of interest can be specified in hobbies, such as sports, fashion, technology, shopping, etc.

In Facebook's ad settings, you can set interests to determine the audience you want to advertise to. If you sell jewelry, you can set the interest to jewelry. You can also set up a network to determine if your audience already follows your Page. Additionally, you can use the advanced options to determine the language, relationship status, education, job type, and other information of your audience. For example, if you sell a matchmaking service, you can set your relationship status as single or about to get engaged. If you want to target a graduate or higher audience, you can set your education to graduate or higher. If you want to target small offices or large corporations.

We also need to consider some things in life, and recently we can make some relatively detailed divisions. But you have to choose according to the actual situation. You can't set too many restrictions on your choice, but you can't be too unrealistic. For example, if we make fashion accessories, we will choose women's fashion accessories and jewelry. We don't consider factors such as relationship status, education, work, etc., but only consider the audience. We might have an audience of 25-30 million people, which is a possible audience in the case of four countries. However, if we want to reach everyone, it may cost huge advertising dollars. So we can adjust our budget according to the situation, it doesn't have to cover so many people. We have saved the audience of our jewelry, which is the first step of audience analysis, of course, this is only a method of audience analysis.