Hello everyone, today we continue to talk about how to build a Facebook public homepage from the previous issue.
Let's take a look at notifications. Notifications are notifications of all content on your homepage, such as someone following you, someone commenting on you, sharing all dynamic notifications, and when some dynamics on your homepage are commented or recommended Whenever you or your Page are mentioned, or your stuff is shared, you'll see it. Let’s take a look at performance analysis again. It’s like a website’s data tracking. You can see how your homepage’s data has performed in the most recent period. For example, how many user operations are on your homepage, how many people follow you, your homepage views, and homepage previews. AliExpress usually mentions the number of exposure views, that is, the number of views after clicking, as well as the likes of the homepage, the number of times the homepage is liked, the number of people covered by the homepage, the number of people covered by your content, the number of times recommended, and the number of times your homepage is liked. The number of referrals, and how your posts interacted.
The video playback volume refers to the number of times the video posted on your homepage is played, because of some statistical information of the fans on the homepage and so on. The data information of some recent posts, this is your promotion, which is some information of your paid promotion, because each public homepage has a paid promotion function. Some of your fans’ data for fans alone, that is, the data of a separate fan dimension. Let’s take a look at the number of people covered and the number of views. This is an overview of the data for each segmented dimension. For example, what kind of chart is your pageview, the chart will be divided into sections, that is, where the traffic comes from. People interviewed by age, what is your age and gender? What does the country and region look like? Cities, and even device types, are more desktop or mobile. And where is the main source of traffic coming from? The amount of previews, where does the exposure of your homepage mainly come from? What does the number of actions on the Page look like? What are your users doing on your homepage? What did you do? Detailed dimensional analysis is also multidimensional. Posts, some of the recent posts, Facebook's data analysis function is perfect and more detailed.
We basically know a lot of content, including videos, stories and messages. Let's take a look at our publishing tools. Publishing tools help us manage the publishing and creation of content. It includes management of posts, management of published content, management of scheduled posts and management of draft posts. Scheduled posts are posts that are automatically published at a set time. Draft posts are posts that you can save and refine later when inspiration strikes you. Realistic posts only appear within a set period of time, such as doing a big promotional event and only keeping them for two days. The Video Library is the management tool for all the videos we create.
Cross-posting is an interesting feature of Facebook. It allows you to cross-post with another Page, just like you would with another Official Account. This means that when your Page posts a video, it will appear on the other Page, and the video posted by the other Page will also appear on your Page. This function can help you complement the content of another official account and enrich your content. While I'm not sure why they're offering this tool, I'm guessing it might be to help traffic convert in different places and be directed to different destinations. Also, when crossposting a video, Facebook publishes the source of the video.
Creator Workshop is a new tool that was introduced recently. It performs transactional analysis of your most recently published content, as well as an analysis of your content library and profile preferences. It also helps you manage footage and content, and create, upload, and start streaming right here. Creation Workshop also has a function, which is the management of music materials.
Branded content is content that you tag with your brand on your Facebook agency. When others post content related to your brand, it will appear here. For example, if your brand is Nike, then any Nike content you post will appear here. You may need Nike's permission to post this content. Here are your posts pending moderation and your posts indicating that you may need to review these posts.
If you are a personal home page, then probably not too much of a problem. However, if your homepage is a business homepage, then you might run into some problems. For example, if someone tags your Page in a post, or tags someone else's brand in a post you post, those posts may need to be reviewed before they can be published. This means that if someone tags your Page, you may need to moderate their posts, and if you tag someone else's brand in your posts, you may also need to have them moderated before publishing those posts.
This is the ad form library, a place where you can manage the ads you create. It has a draft feature where you can set potential messages. What does latent information mean? It probably refers to your customer management system. You can connect your customer management system with this so that the information can be viewed in real time. Additionally, Facebook has introduced a new ad format — full-screen ads. This advertising form library is related to publishing tools, you can try these things. And, you learn these things by actually doing them. I'll tell you what these things mean by explaining them in words, but if you want to really master them, you need to try them yourself. Don't forget, the focus is on participation and practice in order to learn.
Let's take a look at the settings. The first is general settings. In the general settings, we can adjust the publishing settings of the homepage, including whether to allow others to watch, whether to allow visitors to post content on our homepage, and whether to allow photos and videos to be added. We can also set the need for review before posting, or prohibit other users from posting, and only allow ourselves to post. Shared posts and post visibility settings are for specific groups of people, so we can ignore this part. Here, we can also set whether to allow other users to send us messages.
In the tagging permissions settings, only Page admins can tag other users in photos or videos. If tagging is allowed, other users can also tag our Page in a photo or video on the Page. We may also allow the creation of special effects so that other users can mention our Page location in a photo or video effect box, which may lead to more exposure.
In country and region settings, we can restrict which countries and regions can see our homepage and which cannot. For example, if we don't do business in India, we can hide our homepage from Indians, or hide it from Indonesians. In addition, we can set age restrictions and block inappropriate content for children. Homepage content review is also very important. Some keywords can be blocked to ensure that the content of the homepage is legal and reasonable.
Here, we can set filtering rules in post comments, such as prohibiting the appearance of competitor's brand words or curse words. In addition, we can also set the filtering level of indecent language to ensure that the content of the homepage is legal and reasonable. The recommendation function of the homepage is also very important, it can recommend the homepage that the user may like. For example, if a user follows Nike, the system may recommend homepages that are similar to Nike fan groups. In this way, users may automatically follow other people's homepages.
In the home page update settings, we can choose to turn off the update function of the home page, so that we will not receive all update information. Of course, if you consciously abide by the homepage publishing regulations and will not change the content of the homepage casually, you can choose to enable this function. If you like to change the content of your homepage frequently, it is best to turn this feature off. In addition, we can also use the multilingual publishing function to make the content of the homepage more diverse.
The auto-translate feature helps you translate your posts automatically. Comments are ranked first by newest comment, but also by relevance. The content distribution function allows you to download to the Facebook proxy, and allows operations such as sharing. Can download a copy of your Page info, logs, all messages, friend settings, and more. You can also merge or delete some duplicate homepages. For example, if you no longer want a homepage, you can choose to delete it.
This is the message settings section in general settings. Here, we can make some common settings, such as setting whether to use carriage return to send messages, or how to prompt people to send messages. If you visit the homepage, you may see more ways to send messages. These features help users start a conversation or communicate with you. These features can be turned on or off. This "message can't be returned" may be some hints or descriptions, but it is not a function that can be set.
This is an auto response feature. For example, when someone asks you "Hello", the system will automatically reply with a message, which is an automatic reply. For example, when you leave, you can add a personalized reply here and include the user's full name. So, when the user comes to your message bar, if he hasn't asked a question yet, he will see a welcome message in the background. This is a new feature. Here are some details about your Page, including whether you provide an email address, phone number and address, and whether you're open 24 hours. We only provide online websites, where you can set your homepage templates, including shopping templates, venues, movie videos, non-profit organizations, political services, restaurants cafes, video homepages and standard templates. Usually, e-commerce websites will choose to use the shopping template because it includes the store module.
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